Ant International-B2B SEO Content Writer-Malaysia

1 day ago


Kuala Lumpur Centre Kuala Lumpur, Malaysia Ant Group Full time

Job description

  1. Able to do thorough audience, topic, and competitor content research in the market to identify content gaps we can tap on.
  2. Write SEO-optimized content covering articles, guides, case studies, thought leadership, FAQ, product or landing pages to match search intent and funnel stages.
  3. Write helpful content that reflects high EEAT elements favored by Google algorithms.
  4. Work with SEO team, product SMEs, and compliance teams to ensure content meets regulatory terms and brand guidelines.
  5. Flexible to tweak existing content for refreshing, reformatting, or consolidating purposes.
  6. Analyze content performance and manage to report asset value based on user behavior metrics and engagement levels.
  7. Stay current on FinTech trends and YMYL/financial topics.
  8. Take charge of content management including quality monitoring and assurance, reviewing, content scoring system, support a team of in-house or freelance writers, etc. that align with brand standardization.

Job Requirement

  1. 4 years and above of experience as an SEO Content Writer in B2B.
  2. Strong writing background in FinTech, Financial is a plus point.
  3. Coming from other B2B landscapes is welcomed as well.
  4. Experience writing for top-middle-bottom funnel assets, including product-led content.
  5. Experience with tools like SEMrush Writing Assistant, Frase, etc.
  6. Familiarity with Google's Quality Rater Guidelines and EEAT elements.


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