Group Product Manager
1 day ago
Role Overview: We are seeking a strategic, results -driven Group Product Manager to lead a portfolio of FMCG brands/products. The ideal candidate will drive innovation, brand growth, market share, and profitability by developing and executing effective marketing and product strategies. This role requires strong cross -functional leadership, market insight, and a deep understanding of the Malaysian consumer landscape.Key Responsibilities:Strategic Brand & Product Management - Lead end -to -end product lifecycle management for assigned brands/products. - Develop and implement annual brand plans, including marketing strategies, ATL/BTL campaigns, and pricing strategies. - Drive product innovation, renovation, and go -to -market strategies.Portfolio Management - Manage a team of Product/Brand Managers to ensure consistent execution of brand plans across multiple categories. - Optimize product portfolio based on market trends, performance analysis, and consumer insights.Consumer & Market Insights - Monitor market dynamics, consumer behavior, category trends, and competitor activities. - Conduct and analyze market research to identify growth opportunities.Cross -Functional Leadership - Work closely with Sales, R&D, Trade Marketing, Supply Chain, and Finance to ensure brand objectives are aligned and executed effectively. - Collaborate with creative agencies, media planners, and other external partners.Performance Tracking & Reporting - Set KPIs for brand performance and marketing effectiveness. - Track P&L, market share, and ROI for campaigns and initiatives.RequirementsBachelor's Degree in Marketing, Business Administration, or related field. MBA is an added advantage.Minimum 8–10 years of relevant experience in FMCG brand/product management, including leadership of multiple brands or categories.Proven experience managing a team and working in cross -functional environments.Strong knowledge of Malaysian consumer market and retail channels (modern & general trade, e -commerce, etc.).Strategic thinking with strong business acumen.Excellent leadership and communication skills.Strong analytical and data interpretation capabilities.Project management and multitasking ability in a fast -paced environment.
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Malaysia Ant Group Full timeHeadquartered in Singapore, Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services...
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Malaysia Ant Group Full timeHeadquartered in Singapore, Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services...
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