Property Marketing Executive

4 hours ago

Seri Kembangan, Selangor, Malaysia Pembinaan Purcon Sdn Bhd Full time 60,000 - 120,000 per year

We are looking for a driven and detail-oriented
Senior Marketing Executive
to join our Sales & Marketing team. This role is responsible for
executing and optimizing campaigns
, supporting sales conversion, and ensuring Purcon's projects stand out in a competitive property market.

KEY PERFORMANCE AREAS

Campaign Execution

  • Run campaigns across Meta, Google, TikTok, WhatsApp, and offline events.
  • Implement retargeting, remarketing, and nurturing flows to move cold leads down the funnel.

Sales Support & CRM Follow-up

  • Coordinate with Sales to track lead quality and objections.
  • Manage WhatsApp automations, call scripts, and CRM tagging accuracy.
  • Monitor lead progress from interest → viewing → booking.

Content & Creative Support

  • Assist in producing visuals, captions, short videos, and social media posts.
  • Ensure messaging is consistent with project USPs.
  • Draft, proofread, and refine content for clarity and call-to-action.

Market Research & Buyer Insights

  • Track competitor launches, pricing, and promotions.
  • Gather buyer feedback from sales team and surveys to refine targeting.
  • Update buyer personas with latest demographic and psychographic data.

Media Buying & Performance Tracking

  • Assist in setting up and monitoring ads on Meta, Google, and TikTok.
  • Track CPL, CTR, lead-to-viewing rates weekly.
  • Highlight underperforming ads and propose adjustments.

On-ground Launch & Event Support

  • Prepare brochures, buntings, signboards, and videos for launches.
  • Support execution of soft launches, roadshows, and exhibitions.
  • Liaise with vendors, agencies, and internal teams to ensure timely delivery.

Reporting & Continuous Improvement

  • Prepare weekly dashboards for management review.
  • Document campaign results and key lessons.
  • Suggest small-scale tests (copy, visuals, targeting) for constant improvement.

Job Requirements

Qualifications:

  • Diploma or Degree in Marketing, Business, Communications or related field.

Experience:

  • 3–5 years in digital and offline marketing execution.
  • Property industry experience is an advantage.

Skills & Competencies:

  • Proficient in Meta & Google Ads, CRM tools (SAM preferred).
  • Strong copywriting and content creation ability.
  • Basic video editing and design skills (advantage).
  • Attention to detail, proactive, and able to work in a fast-paced environment.
  • Strong team player – able to collaborate with Sales and vendors.

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