SEO & SEM Specialist (Google Ads + SEO)

1 day ago

Petaling Jaya, Selangor, Malaysia KREDIT RAKYAT Full time 48,000 - 60,000 per year

About the Role

We are seeking a motivated SEO & SEM Specialist who can manage Google Ads campaigns and maintain our website's SEO performance. Your work will directly influence our search visibility, quality leads, and cost efficiency.

You will handle keyword research, ad optimization, landing page relevance, and ongoing SEO improvement (technical, on-page, and content).

This role suits someone who is detail-oriented, data-driven, and comfortable with both paid search and SEO fundamentals.

Key Responsibilities1. Google Ads (SEM)

  • Plan, build, and optimize Google Search, Display & PMAX campaigns
  • Perform keyword research, match-type structuring, and ad group creation
  • Improve Quality Score to reduce CPC and increase conversions
  • Set up proper conversion tracking (GA4, Tag Manager, UTM tags)
  • Monitor and refine campaigns to achieve target CPA and ROAS
  • Prepare weekly/monthly SEM performance reports

2. SEO Management

  • Conduct keyword research and competitor SEO analysis
  • Optimize meta titles, descriptions, headers, and on-page content
  • Improve site structure, internal linking, and user flow
  • Perform regular SEO audits (technical, on-page, indexing, speed)
  • Work with developers/designers for SEO implementation
  • Provide SEO content briefs to writers (blog & landing pages)

3. Website & Analytics

  • Monitor search performance via Google Search Console
  • Analyze traffic behavior using GA4
  • Support landing page A/B testing and conversion optimization
  • Ensure proper indexing and crawlability

Requirements

  • 2–4 years hands-on experience in Google Ads + SEO
  • Proficient with Google Ads Manager, Search Console & GA4
  • Solid understanding of keyword research & match types
  • Strong on-page SEO and technical SEO fundamentals
  • Able to analyze data and make optimization recommendations
  • Familiarity with basic HTML/CSS is a plus
  • Good communication and documentation skills

Bonus Skills (Nice to Have)

  • Experience using SEMrush / Ahrefs
  • Experience with Looker Studio dashboards
  • Understanding of CRO (Conversion Rate Optimization)
  • Landing page optimization experience

What We Offer

  • Salary RM4,000 – RM5,000
  • Medical benefits
  • Career progression opportunities
  • Training support (SEO/SEM certification budget)
  • Direct involvement in scaling ad spend & organic growth

Job Type: Full-time

Pay: RM4, RM5,000.00 per month

Benefits:

  • Dental insurance
  • Health insurance
  • Maternity leave
  • Meal provided
  • Parental leave
  • Professional development

Work Location: In person

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