Digital Marketing Executive

2 weeks ago

Petaling Jaya, Selangor, Malaysia Cycle & Carriage Malaysia Full time 30,000 - 60,000 per year

Key Responsibilities:

  • Social Media & Content Strategy:
    Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
  • Paid Media Management:
    Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
  • Search Engine Excellence (SEO/SEM):
    Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
  • Performance Analytics & Optimization:
    Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.
  • Customer Journey Personalization:
    Utilize data insights from diverse online/offline interactions (Google Analytics, Customer Data Platform, social media, & etc.) to create personalized online content and campaigns for targeted audience segments.
  • Digital Asset Management:
    Manage and update content across all company websites, online platforms, and Google My Business profiles
    .
  • Digital Innovation:
    Actively explore and propose new digital solutions to improve overall digital marketing capabilities.
  • Market & Competitor Monitoring:
    Track market trends and competitor activities, recommending proactive strategies.
  • Inter-Departmental Marketing Alignment:
    Providing marketing support to key departments such as Sales, Aftersales, and other business units, to help them achieve their objectives and contribute to overall business growth.
  • Cross-Functional Support:
    Assist with ad-hoc marketing projects and customer events.

Requirements:

  • Diploma / Degree in Digital Marketing or a similar field.
  • Minimum 2 years' experience as a Digital Marketing Executive or comparable role.
  • Demonstrable experience leading and managing SEO/SEM, social media marketing, digital advertising, audience segmentation, and website analytics.
  • Strategic mindset with strong tactical execution abilities.
  • Pleasant, team-oriented personality with excellent communication and interpersonal skills.
  • Excellent command of English (written and spoken). Mandarin proficiency is an advantage.

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