Digital Marketing Executive
2 weeks ago
What we're looking for
Job Requirements and Qualifications
- Bachelor's Degree in Marketing/Mass Communications/ Business or equivalent.
- 2 years and above of experience in Digital Marketing/Advertising, with a focus on lead generation, brand building, campaign management and exposure to team leadership.
- Experienced in digital marketing tools and platforms (Google Ads, Meta, Google Analytics, SEO tools, etc).
- Strong knowledge and hands-on experience with Social Media Platforms (Facebook, Xiao Hong Shu, Tiktok, Instagram, etc).
- Strong communication skills and the ability to collaborate cross-functionally.
- Able to multi-task, data-driven, analytical, creative and results-oriented mindset.
Job Responsibilities
- Develop, implement and lead digital marketing strategies to drive brand awareness and lead generation to reach targeted customer segment.
- Develop, execute and optimize digital marketing campaigns across multiple channels (SEO, SEM, email marketing, company website, social media platforms, out-of-home advertising).
- Execute and lead social media strategies for Instagram, Facebook, TikTok, XiaoHongShu to increase brand awareness and engagement.
- Collaborate with internal and external stakeholders to align digital campaigns with business objectives.
- Monitor, manage and report the performance of all digital marketing efforts including budget allocation, ad copywriting, targeting, and performance tracking to maximise ROI.
- Conduct market research and competitor analysis to identify opportunities for growth and develop strategies to stay ahead of the competition.
- Stay updated on the latest digital marketing trends and technologies relevant to the business.
Benefits
- 5 Working Days per week
- Medical Benefits included
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