Marketing Analyst

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

The Marketing Analyst will be responsible for leveraging data and analytics to inform and optimize marketing strategies, campaigns, and initiatives for United Overseas Bank (Malaysia) Bhd. This role will provide crucial insights to drive customer acquisition, engagement, and retention.

The Marketing Analyst will be responsible in executing and delivering all client communications and marketing initiatives for all managed segments, with focus on refreshed segment customer value proposition for emerging affluent and affluent clients campaigns/initiatives, including ensuring alignment on investment advisory, enhanced customer experience / qualified ratio and event assets. Additionally, support the secured lending (mortgage) business to drive awareness of product to meet the business objective.

Job responsibilities

• Understanding marketing campaigns' objectives and define target audiences to plan and launch end-to-end marketing campaigns/initiatives including developing creative concepts, messaging and content for various platforms (websites, EDMs, paid media, social media, SMS, events) to obtain approvals from relevant stakeholders.

• Collaborate with internal stakeholders (e.g.: business, compliance, channels team etc) and external stakeholders (e.g.: creative agencies) to ensure execution quality and on time delivery while balancing customers' needs and business objectives.

• Monitor, analyse, and report effectiveness of marketing campaigns to drive data-driven decision-making. This include identifying areas for improvement based on market trends, campaign performance and channel effectiveness via web analytics tools and customer journeys.

• Manage all aspects of marketing planning and marketing campaigns budgets, ensuring optimal allocation of resources.

• Assist in the development and implementation of A/B tests and other experimentation strategies to improve campaign effectiveness.

• Support the creation of marketing strategies and plans by providing data-driven recommendations based on industry trends, competitor activities and consumer insights (audience targeting).

• Monitor campaign performance, analyse insights and assist with reporting to visualize marketing data and provide actionable insights to marketing and business stakeholders.

• Prepare presentations and communicate analytical findings clearly and concisely to diverse audiences.

• Act as the brand custodian to ensure consistent brand identity across all marketing channels including print, digital, branch and traditional communications.

Job Qualifications

• Bachelor's degree with 1-2 years of proven experience in managing integrated marketing campaigns across traditional and digital media, preferably within the financial services industry.

• Strong communication skills, both written and verbal.

• Excellent interpersonal and presentation skills, with the ability to work independently and collaboratively with multiple stakeholders and manage feedback loops.

• Solid knowledge in marketing principles, customer journey and marketing channels (traditional and digital) with ability to develop engaging content based on business objectives.

• Self-starter who is proactive with a passion for data-driven marketing and able to adapt to evolving priorities in a fast-paced environment.

• Organised and meticulous attention to details with strong time management skills to spearhead marketing campaigns, including brainstorming ideas and tracking progress.

• Strong analytical, problem solving and critical thinking skills to interpret data (e.g.: audience targeting) and translate it into clear, actionable insights and recommendations.

• Proficiency in MS Office (e.g.: Excel and Power Point, Co-Pilot).

• Familiarity with digital marketing (e.g.: digital KPIs, Google - SEO/SEM) and web analytics platforms such as Google Analytics, Adobe Analytics are added advantage.

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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