PR Manager/Assistant Manager

5 days ago

Bukit Bintang Kuala Lumpur, Malaysia ASUSTek Computer Malaysia Sdn Bhd Full time

Responsibilities:

1. Media Relations

  • Build and maintain strong relationships with media, journalists, and key opinion leaders.
  • Draft and distribute local & localized HQ press releases, statements and announcement.
  • Identify opportunities for media coverage and reviews and secure interviews, features, and mentions.
  • Identify media partners and platforms with strong SEO performance worth re-engaging.

2. Corporate & Marketing Communications

  • Develop and execute corporate communication strategies that align with company objectives.
  • Draft talking points, speeches, articles, and thought leadership content for corporate executives. This includes slides and prompter note for event presentation.

3. Reputation Management & Recognition

  • Monitor media & public sentiment of the company via social listening tools and proactively manage potential PR issues across both offline and online channels.
  • Identify, pursue, and manage award opportunities to enhance corporate reputation and industry recognition.

4. Event Support & Coordination

  • Support PR-related activities for corporate events, product launches, and press conferences.
  • Plan and manage media briefings, interviews, and networking sessions during events.

5. Content Creation, Storytelling & Copywriting

  • Develop engaging corporate narratives and brand stories for various content platforms
  • Collaborate with the digital marketing team to improve SEO and AI-driven SEO optimization for content.
  • Copywrite, provide ideation, and proofread of all marketing contents & materials.

6. Strategic Collaboration & Stakeholder Engagement

  • Support CSR and ESG communication initiatives to strengthen corporate reputation.
  • Build and maintain relationships with brand partners, academic institutions, and other stakeholders to explore potential marketing collaborations and partnership opportunities.

7. Performance & Optimization

  • Track media coverage and prepare regular PR performance reports.
  • Propose optimization ideas to improve media exposure, brand visibility, and messaging effectiveness.

Requirements:

  • Bachelor's degree/diploma in PR, Communications, Marketing, Journalism, or related field.
  • Minimum 5 years of relevant PR/communications experience.
  • Exceptional command of English and Bahasa Malaysia, with strong writing, storytelling, and communication skills.
  • Strategic, proactive, and solution-oriented thinker.
  • Agile, adaptable, and able to excel in a lean team environment.
  • Creative, resourceful, and passionate about brand building and reputation management.
  • Leadership experience preferred; proficiency in Chinese and passion for IT are added advantages.

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