AVP – Food and Beverage

2 weeks ago


Genting Highlands, Pahang, Malaysia Resorts World Genting Full time

Position Objective

To lead the development, conceptualization, and execution of new F&B business opportunities that align with the Group's brand direction and profitability goals. The AVP–F&B (Business Development & Concept) will drive market intelligence, financial feasibility, and cross-functional coordination to deliver innovative, commercially viable F&B concepts within Resorts World Genting.

Key Responsibilities

  • Lead end-to-end business development for new F&B concepts — from market study, feasibility analysis, and financial modelling to opening readiness and post-launch evaluation.
  • Develop and refine brand concepts, positioning, and design briefs for new outlets or refurbishments, ensuring alignment with RWG's overall brand architecture and target segments.
  • Drive strategic partnerships with renowned chefs, beverage brands, and franchise operators to introduce differentiated dining experiences.
  • Oversee menu direction and pricing framework with the Culinary and Operations teams, ensuring ROI and market competitiveness.
  • Prepare and present Stage Gate documents: concept paper, business case, P&L forecast, risk assessment, and ROI justification.
  • Collaborate with internal teams (Finance, Projects, Marketing, and Operations) on CAPEX planning, project timelines, and launch execution.
  • Lead competitive analysis and trend scouting — both locally and regionally — to identify upcoming culinary, design, and lifestyle trends relevant to RWG's positioning.
  • Develop performance metrics for new openings, monitor post-launch outcomes, and initiate improvement strategies for underperforming outlets.
  • Ensure all new business initiatives comply with corporate governance, procurement SOPs, and brand standards.


  • Genting Highlands, Pahang, Malaysia Recruit Express Full time

    Job Requirement:Able to communicate well in EnglishFood & beverage vaccineMust have barista experienceJob Description:Prepare high-quality coffee and beverages according to brand standards.Provide customer service and product recommendations.Maintain cleanliness and hygiene of the barista station and dining area.Ensure consistent product presentation and...

  • F&B Crew

    1 week ago


    Genting Highlands, Pahang, Malaysia Genting Malaysia Berhad Full time

    As an F&B crew, you will be the face of the restaurant or dining and banquet venue, responsible for delivering exceptional service to guests. You'll ensure a welcoming atmosphere, take accurate orders, and provide prompt and courteous service to enhance the overall dining experience and to prepare event spaces during banquet events.Job descriptionTake food...


  • Cameron Highlands, Malaysia HOTEL DE'LA FERNS SDN. BHD. Full time

    Staff Supervision: Supervise and coordinate the activities of F&B staff, including servers, bartenders, hosts/hostesses, and other personnel, ensuring smooth and efficient service delivery.Customer Service: Maintain high standards of customer service by greeting guests, addressing inquiries and concerns, and ensuring a positive dining experience for...

  • F & B Manager

    2 days ago


    Genting Highlands, Malaysia Genting Malaysia Berhad Full time

    **Genting Malaysia Berhad** Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia. With decades of experience and...

  • Assistant Manager

    2 days ago


    Genting Highlands, Malaysia Loong Cafe Full time

    **Company Name**:Loong Cafe. **Position**:Assistant Manager. **Industry**:Food & Beverage (Non-Halal). **Location**:Genting Highlands, SkyAvenue. **Working hours**:6 Working Days and 1 Offday per week (Shift based). **Job Benefits**: Hostel provided. Meals provided. EPF & SOCSO provided. Leadership Career Opportunity. Career Progression and Development

  • Outlet Manager

    2 weeks ago


    Genting Highlands, Malaysia Loong Cafe Full time

    **Company Name**:Loong Cafe. **Position**:Outlet Manager. **Industry**:Food & Beverage (Non-Halal). **Location**:Genting Highlands, SkyAvenue. **Job Summary**:An Outlet Manager is responsible for the daily operation and performance of the outlet. **Working hours**:6 Working Days and 1 Offday per week (Shift based). **Job Benefits**: Hostel...


  • Cameron Highlands, Malaysia Hotel De'La Ferns Full time

    **F&B Captain at Hotel De'La Ferns, Cameron Highlands** Were you the natural leader among your friends, always orchestrating gatherings and ensuring everyone had a memorable time? Hotel De'La Ferns in Cameron Highlands is seeking an F&B Captain who can bring that same level of leadership and finesse to our dining experiences. Join us and lead a team in...


  • Genting Highlands, Malaysia Genting Malaysia Berhad Full time

    **Genting Malaysia Berhad** Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia. With over 50 years of experience...

  • Waiter/waitress

    2 days ago


    Genting Highlands, Malaysia Resorts World Awana Full time

    Assist in table setting, orders taking and foods and beverages serving in outlet - Make up bills and present them to customers - Clear tables and return dishes and cutlery to kitchen **Job Requirement** - Able to speak simple English & Bahasa Malaysia - Applicants must be willing to work in Genting Highlands **Salary**: RM1,500.00 - RM2,100.00 per...

  • Waiter/waitress

    3 days ago


    Genting Highlands, Malaysia Equal Sign Sdn Bhd Full time

    Greet and escort customers to their tables - Present menu and provide detailed information when asked (e.g. about portions, ingredients or potential food allergies) - Prepare tables by setting up linens, silverware and glasses - Inform customers about the day’s specials - Offer menu recommendations upon request - Up-sell additional products when...

  • Café Supervisor

    1 week ago


    Genting Highlands, Malaysia Lamboplace Full time

    We are looking for Cafe Supervisor to join the team. Supervisor oversee all restaurant operations to ensure that restaurants run smoothly. They train and supervise restaurant staff, ensure compliance with food health and safety regulations, and resolve customer complaints. **Essential Duties and Responsibilities** - Reports to Café Manager on daily...

  • Waiter/waitress

    5 days ago


    Genting Highlands, Malaysia Genting Malaysia Berhad Full time

    Minimum SPM qualification - Pleasant personality and neat appearance - Able to communicate in English - Able to communicate in other languages will be an added advantage - Comfortable to serve alcoholic drinks - Assist in taking orders and serving food & beverages to the patrons **Job Types**: Full-time, Part-time, Permanent, Contract,...