Marketing Communications Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Bureau Veritas Group Full time

Job Responsibilities:

  • Developing, designing and delivering strategic marketing campaigns to help achieve business results
  • Ensuring that plans, content and messaging are aligned with business strategy, reinforce brand positioning, and are delivered effectively to targeted audiences
  • Supporting integrated marketing and communications across a variety of channels and vehicles– internal, external, trade shows, digital, customer events, etc.
  • Collaborating across teams and different stakeholders to develop key messages for campaigns, programs, and content syndication including thought leadership, surveys, and client success stories.
  • Collaborating across teams and different stakeholders to ensure successful implementation of strategic marketing plans including defining success criteria, measuring the effectiveness of initiatives, and reporting on results
  • Creating and managing all marketing materials and collateral in line with corporate and brand direction while reflecting local priorities
  • Acting as a brand champion both internally and externally and ensuring full compliance with the brand guidelines and messaging across all solutions
  • Working with vendors and agencies to create and/or localise online and offline marketing and communications activities and develop supporting assets
  • Keep up to date with market developments and competitor strategies.

Job Requirements:

  • Possess a bachelor's degree in marketing/ business administration or any related field
  • At least 10 years of B2B marketing experience in a similar role
  • Must be able to think analytically and strategically
  • A track record in developing, executing and measuring demand generation programs that keep customers and prospects engaged throughout the funnel
  • Strong knowledge of Pardot, content development, SEO and SEM
  • A strong network of PR and media contacts would be highly advantageous
  • Exceptional verbal and written communication skills
  • High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
  • Capable of working well as part of a team as well as independently in a matrix organisation
  • Excellent interpersonal skills and are adept at building relationships with different stakeholders

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