Global Social Media Lead

3 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia EBC Financial Group Full time

About Us

EBC Financial Group – a global financial services provider headquartered in the dynamic city of London, we specialize in global financial investment, asset management and financial consulting. Our team consists of seasoned professionals and young talents who bring diverse perspectives and exceptional skills to the table. Since our establishment in 2020, our company has experienced rapid growth. We currently operate in major financial hubs worldwide, including Cyprus, Sydney, Singapore, Kuala Lumpur, Hong Kong, Tokyo, Bangkok and more. At EBC, integrity, respect, and youth are our core values. You will have the opportunity to work with experienced professionals and be part of a dynamic and innovative team. Join us on our mission to create value for our clients and become a trusted partner in the global financial market.

Responsibilities :

  • Craft a comprehensive global social media strategy that aligns with the overall brand & marketing objectives.
  • Manage and optimize the brand's presence across key platforms (e.g., Facebook, Instagram, LinkedIn, X, TikTok, YouTube).
  • Amplify existing content across platforms in the right formats, and create new types of engaging, insight-led content.
  • Govern page administration, ownership and various levels of rights for all users (agencies, team members, editors, schedulers).
  • Research current social media trends, platform algorithm updates, and audience preferences to drive continuous improvement.
  • Provide guidance and direction to in-country teams on best practices, what is trending and how to create content that works on each platform, including hyperlocal examples.
  • Collaborate with local teams on content strategy & ideation on a regular basis and during critical marketing events.
  • Maximise data & insights from social media tool.
  • Monitor performance of all pages as well as competitor social channels to identify opportunities to differentiate the brand.
  • Derive monthly insights from social listening reports to protect the brand, pre-empt / resolve issues and activate relevant communications.
  • Provide input for social media style guides, visual templates and assets to create a uniformed brand experience for global & country channels.
  • Collaborate with local social media managers or teams to adopt best practices to maintain brand voice and visual identity.
  • Manage social media agencies globally to ensure scope of work, budgets and delivery timelines are on track.
  • Plan and manage content for global & country pages in close collaboration with agencies, and select markets (without agency).
  • Activate KOL partnerships or collaborations if required.
  • Manage social media team as a centre of excellence and drive results with global teams.
  • Demonstrate and inspire passion for content, page performance, follower growth & engagement amongst global teams.

Requirement

  • 8+ years of social media experience, including 3+ years leading regional or global accounts.
  • Proven success in driving multi-market social strategies that deliver measurable results.
  • Deep knowledge of social trends, analytics, and platform algorithms.
  • Strong creative judgment — you know what makes content
    scroll-stopping
    .
  • Collaborative, data-driven, and endlessly curious about what's next in digital culture.

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