Campaign Operations Lead

4 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia Thakral One Full time
  • Design, build, and execute high-volume customer engagement campaigns across mobile apps, SMS, email, push notifications, and in-store journeys.
  • Translate business objectives into executable campaign logic using Braze, Pelatro, or similar customer engagement platforms.
  • Own end-to-end campaign operations: segmentation, personalization logic, content integration, testing, QA, execution, and post-campaign analytics.
  • Collaborate with product, marketing, analytics, and technology teams to align campaign design with customer lifecycle strategies and business goals.
  • Establish and document best practices for multichannel orchestration, A/B testing, and performance optimization.
  • Support personalization at scale, ensuring tailored offers and experiences are delivered based on customer behavior, usage patterns, and segment-level insights.
  • Maintain strong campaign hygiene, data integrity, and compliance with internal governance processes and data privacy regulations.

Skills/experience

  • 5 to 10 years of experience in campaign management or marketing automation, preferably in telecommunications or digital-first sectors.
  • Hands-on expertise with Braze or Pelatro
  • Proven ability to execute and manage hundreds of concurrent campaigns across large customer bases (10M+ users).
  • Experience working with personalization rules, segmentation logic, and dynamic content integrations.
  • Strong understanding of mobile app marketing, push notification strategy, and channel orchestration logic.
  • Familiarity with SQL and campaign performance dashboards for analytics and targeting refinement.
  • Strong communication and stakeholder management skills; able to translate technical logic to non-technical teams.
  • Comfortable operating in agile and test-and-learn environments with fast campaign cycles and evolving objectives.
  • Experience working with cross-functional teams across marketing, data, and product functions.

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