Email Marketing Specialist

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia BID Operations Full time
  • Build, test, and deploy full-lifecycle email campaigns (e.g., onboarding, nurturing, retention, cross-selling).
  • Collaborate with Marketing Operations team to design campaign workflows, configure campaigns in HubSpot (or similar platforms), conduct quality assurance (QA) testing, schedule deliveries, and monitor performance.
  • Support A/B testing initiatives, including segmenting test groups, deploying variant versions, and reporting test results.
  • Execute audience segmentation strategies based on target user personas provided by marketing and promotional partners.
  • Maintain and optimize automated workflows (e.g., lead nurturing, re-engagement, churn recovery).
  • Track and report core email metrics (delivery rate, open rate, click-through rate (CTR), conversion rate, unsubscribe rate) and provide regular performance dashboards.
  • Optimize email content, send times, and audience segmentation through A/B testing and multivariate testing to continuously improve ROI. Develop targeted engagement strategies based on user personas and behavioral data to enhance personalized experiences.
  • Assist in setting up email campaign tags, UTM tracking, and revenue attribution analysis.
  • Collaborate with Product Marketing and Design teams to obtain and review marketing assets (copy, images, templates, etc.).
  • Coordinate with Marketing Operations on data requirements and lead scoring rule inputs.
  • Support ad-hoc cross-departmental email requests while ensuring brand consistency and adherence to best practices.
  • Ensure all marketing activities comply with international regulatory standards (e.g., GDPR, CAN-SPAM).
  • Manage user subscription preferences and unsubscribe lists to maintain email list health.
  • Stay updated on the latest email marketing trends and regulations to drive team efficiency improvements.

Requirements

  • Bachelor's degree or higher; majors in Marketing, Business English, or related fields are preferred.
  • 1-3 years of B2C email marketing experience; background in finance, Web3, or related tech industries is a plus.
  • Familiar with overseas email marketing scenarios and practices (including GDPR, CAN-SPAM, etc.), and proficient in lead/user segmentation, filtering, and content marketing theories.
  • Skilled in operating mainstream email marketing tools (e.g., HubSpot, Salesforce Marketing Cloud) with system administration experience.
  • Fluent in English; proficiency in Mandarin or other Asian languages will be a strong advantage.
  • Detail-oriented, logical thinker with strong data analysis abilities.
  • Excellent communication and cross-departmental collaboration skills, with project management awareness and a high sense of responsibility.

Benefits

  • Opportunities for enriching career growth, including exposure to regional contexts
  • Healthcare coverage (medical, dental, optical), gym benefits
  • Flexibility in smart casual dress code
  • Young, vibrant and open work culture

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