EDM (Email Marketing) Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia EBC Group Full time 104,000 - 240,000 per year

EBC Financial Group – a global financial services provider headquartered in the dynamic city of London, we specialize in global financial investment, asset management and financial consulting. Our team consists of seasoned professionals and young talents who bring diverse perspectives and exceptional skills to the table. Since our establishment in 2020, our company has experienced rapid growth. We currently operate in major financial hubs worldwide, including Cyprus, Sydney, Singapore, Kuala Lumpur, Hong Kong, Tokyo, Bangkok and more. At EBC, integrity, respect, and youth are our core values. The right candidate will have the opportunity to work with experienced professionals and be part of a dynamic and innovative team. Join us on our mission to create value for our clients and become a trusted partner in the global financial market. 

Job Summary:

Weare looking for a talented and experienced EDM (Email Marketing) Manager to join our marketing team. The ideal candidate will have a passion for email marketing and a strong track record of driving engagement and conversions through email campaigns. As an EDM Manager, you will be responsible for developing and executing email marketing strategies to promote our products/services, nurture leads, and drive revenue growth.

Responsibilities:

  • Develop and execute email marketing strategies to drive engagement, conversion, and retention.
  • Plan and create email campaigns, including designing email templates, writing compelling copy, and optimizing email content for deliverability and engagement.
  • Segment email lists based on customer data and behavior to ensure targeted and personalized communication.
  • Manage the end-to-end process of email campaign execution, including scheduling, testing, deployment, and performance tracking.
  • Monitor and analyze key email marketing metrics, such as open rates, click-through rates, and conversion rates, and use insights to optimize campaign performance.
  • Collaborate with cross-functional teams, including design, content, and product teams, to align email marketing efforts with overall marketing objectives.
  • Stay updated on industry best practices and emerging trends in email marketing and implement innovative strategies to drive results.
  • Maintain email marketing calendar and ensure timely delivery of campaigns.
  • Implement A/B testing and other optimization techniques to improve email performance and ROI.
  • Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM regulations.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in email marketing, with a minimum of 4-5 years of experience in developing and executing email campaigns.
  • Proficiency in email marketing platforms such as Mailchimp, Constant Contact, or similar tools.
  • Strong analytical skills and ability to interpret data to drive insights and decision-making.
  • Excellent copywriting and editing skills, with a keen eye for detail.
  • Creative thinking and problem-solving abilities.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Strong project management skills and ability to prioritize tasks effectively.
  • Experience with HTML and CSS for email template design is a plus.
  • Knowledge of marketing automation tools and CRM systems is preferred.
  • Familiarity with email deliverability best practices and spam regulations.
  • Excellent communication and interpersonal skills.

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