Digital Marketing Specialist

5 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Hexamatics Full time 30,000 - 60,000 per year


JOB ACCOUNTABILITIES / KEY RESULT
AREA

 

  • Plan, and execute digital marketing
    strategies and campaigns, including content, social media, display advertising,
    email, instant messaging, search engine marketing
  •  Configure, manage, optimize and
    generate reports using web analytics services (Google Analytics, WebTrends,
    CNZZ, heatmap tracker etc.)
  • Track, measure, generate reports and
    optimize paid marketing campaigns with data-driven approaches (e.g. split
    testing, A/B testing etc.)
  •  Design and optimize lead funnels to
    maximize conversions, by optimising targeting, copy and messaging
  • Update, optimize and maintain lead
    page (landing page) to improve conversion
  • Support the development of marketing
    customer database
  • Collaborate with marketing team mates
    to maintain and upgrade marketing performance and ROI
  • Stay up-to-date with digital marketing
    trends and potential new channels and strategies to keep us ahead

 

QUALIFICATIONS & COMPETENCES

 

  • Diploma/Bachelor Degree in Marketing
    or relevant field
  • Good interpersonal, communication,
    analytical mindset, negotiation skills, innovative thinking and versatile
    ability to work in a team and work independently
  • Proven experience as Digital Marketing
    Executive or similar role
  •  Excellent understanding of digital
    marketing concepts and best practices
  •  Minimum 1-2 years hands-on experience
    with planning, building, optimizing paid search and social media campaigns
  • Working knowledge of ad serving tools
    (e.g., DART, Atlas)
  • Perfect knowledge of web analytic
    tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • In-depth knowledge of various paid
    channels and technologies including re-targeting, social media advertising,
    paid search, programmatic advertising etc.
  • Experience in identifying target
    audiences and devising digital campaigns that engage, inform and motivate
  • Minimum 1 years hands-on experience
    with planning and executing of instant messaging campaigns including WeChat,
    WhatsApp and Telegram
  • Fluent in spoken and written English
    and Chinese
  • Possess some skill and experience in
    writing advertising copy (professionally and creatively)
  • Minimum 1-2 years experience in click
    funnels and social media lead generation solutions
  • Good understanding of SEO &
    minimum 1-year experience with SEM, including keyword research
  • Excellent organizational and
    time-management skills, communications & interpersonal skills
  • Proactive and consistently aligned
    with our company's objective and vision
  • Can-do and a will-do attitude

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