PR & Communications Manager

Description

What Is The Job?

As PR & Communications Manager, you will be responsible for public relations and communications programmes to support hotel short- and long-term growth and profitability objectives. You will also help to create a desired work culture around our Winning Ways of the InterContinental Hotels Group and embrace the IHG commitment. Ensure compliance with all federal, state and local regulations concerning health, safety or other requirements.  

Your Day To Day

Financial

• Direct, develop and oversee the execution of strategic public relations programmes based on hotel revenue goals and customer satisfaction level; define and reinforce the brand image, promote product features and unique selling points, reach target markets and enhance the hotel's perceived and actual value to all stake holders and customers while managing PR allocation within the Marketing & Communications annual budget.
• Take the lead in developing PR strategies and tactical or promotion execution to address business gap and publicity opportunities for the hotel.
• Build strong profile within local market place through attendance at various events.
• Track return of investment (ROI) of all PR initiatives

People

• Establish strong media engagement with print, digital journalists and influencers / KOLs to generate business opportunities for the hotel.
• Maintain clippings pertaining to the hotel based on daily review of the media and provide same to General Manager, other departments, corporate public relations as appropriate.
• Maintain and update mailing contact database file regularly. 
• Ensure hotel information is comprehensive and press info is updated through marketing materials and content management.
• Manage brand reputation through online listening, tracking and offline sentiments, mentions and reviews. This also include Corporate Social Responsibilities activities and initiatives, playing key role in community relations.
• Develop events, hotel gifts and giveaways. Work with Food & Beverage to develop festive products packaging.
• Provide information to other departments on activities within and outside the hotel which may be useful when dealing with guests.
• Liaise with Human Resource Manager on matters affecting corporate image

Guest Experience

• Establish and achieve quality and guest satisfaction goals. Work with department concerned to respond in a courteous and prompt manner to all guest queries, complaints and/or requests to ensure a high level of guest satisfaction.
• Oversee all public platform for the hotel and hold regular reviews on hotel reviews and anything with regards to public image
• Strengthen PR by developing key messages, press releases, organise promotional activities, speeches and stories for targeted audience and disseminate to the media including planning, development and activation of story pitches to key publications, third party websites, blog etc.
• Ensure hotel marketing strategies and promotional activities are effectively integrated with corporate initiatives.
• Advocate brand consistency in positioning, key messages; and values that representation and support are aligned in all advertising, marketing materials, photography and/or sponsorship.
• Direct and supervise internal & outgoing communication for advertising, marketing materials and public relations purposes based on brand corporate identity and guideline. Maintain and update hotel photos file & hotel press kit on timely manner.
• Responsible for promotional press releases and personalities among guests and employees of the hotel and on newsworthy events in the hotel and disseminates released to appropriate local trade and consumer media.

Responsible for Business

• Develop media contacts, plan press conference and other media related activities. Act as hotel liaison with media to promote good publicity and counteract bad publicity/media crisis in order to maintain the prestigious image of the hotel.
• Establish a programme for sending promotional news to trade publications, Indulge members on regular basis covering special events, promotions etc.
• Establish strategic partnerships to deliver and/or to reinforce hotel's key messages. Develop and assists key media partners in hosting events in the hotel.
• Secure opportunities, directs and/or attend events to develop luxury targeted partner relationships.
• Perform other duties as assigned.

What We Need From You

• Bachelor's degree / higher education qualification / equivalent in Hotel Management/Mass Communication
• 3 years of experience including management experience.
• Friendly and great knowledge about IHG brand.
• Communication skills are utilized a significant amount of time when interacting with clients and the guests.

How Do I Deliver This?

We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It's what connects every colleague in all IHG hotels.

Each IHG hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.

• True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests.
• True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay.
• True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs.
• True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner.

There's so much more to the job than we can capture here. It's simply about creating great experiences, doing the right thing and understanding people.

What We Offer

Join our extraordinary world and experience a place where you can be yourself, share your ideas, support your personal growth and wellbeing, and be a valued member of an inspirational team. Our career journey will be supported through our lifelong development program, IHG career milestone celebrations, and transfer of entitlements as you move and grow with IHG.

Join us and you'll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve - visit  to find out more about us

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

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The statements in this job description are intended to represent the key duties and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.

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