Marketing Manager

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia AGENSI PEKERJAAN TRUST RECRUIT SDN. BHD. Full time
  • Location: Sungai Besi
  • Working Hours: Monday – Friday, 9am to 6pm
  • Familiar with AI tools

Role Overview

To lead the strategic integration of AI tools and technologies into the marketing function, enhancing brand storytelling, campaign performance, and digital marketing automation. This role bridges creative content development with MarTech innovation, enabling scalable and data-driven marketing operations through AI.

Job Description

AI Content System Development & Maintenance

  • Design AI-based content frameworks for branding, storytelling, and sales enablement.
  • Build and maintain prompt libraries and reusable content templates.
  • Develop "plug-and-play" content kits tailored for dealer and field marketing use.

AI Tool Integration & Workflow Automation

  • Discover, evaluate, and drive the integration of AI tools for content generation, automation, analytics, and customer engagement (e.g., ChatGPT, Midjourney, Canva AI, Runway, Claude).
  • Implement AI-powered digital marketing automation (e.g., chatbots, campaign workflows, email automation, analytics platforms).
  • Standardize and document prompt usage and automate repetitive content creation tasks.

Campaign & Sales Content Co-Creation

  • Collaborate with product, branding, and sales teams to co-create AI-generated marketing materials.
  • Support campaigns with locally relevant content kits, visuals, video scripts, and social assets.

AI Training & Enablement

  • Lead internal workshops and training for marketing and non-marketing teams on how to leverage AI tools.
  • Guide teams on best practices for prompt engineering, content quality control, and usage efficiency.

Data-Driven Content Optimization

  • Monitor and analyze content performance metrics (engagement, conversions, etc.).
  • Conduct A/B testing and refine prompts for continuous optimization.
  • ranslate data insights into actionable improvements for AI-generated content.

Job Requirements:

  • Bachelor's Degree in Marketing, Communications, Digital Media, or related field.
  • Minimum 3–5 years of experience in content strategy, marketing automation, or MarTech.
  • Proven track record of integrating and utilizing AI content tools (e.g., ChatGPT, Midjourney, Claude, Runway, etc.).
  • Strong skills in prompt engineering and narrative development for marketing.
  • Experience in managing multi-functional marketing projects and cross-departmental collaboration.
  • Proficiency with workflow automation or productivity tools (e.g., Notion, Zapier, Airtable).
  • Familiar with CRM systems, chatbot tools, digital analytics platforms (e.g., GA4, HubSpot, Salesforce) is a strong plus.

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format to or please click on "Apply Now" and provide the below details in your resume.

We regret only shortlisted candidates will be notified.

Important Note: Agensi Pekerjaan Trust Recruit Sdn Bhd is committed to safeguarding your personal data in accordance with the Personal Data Protection Act (PDPA).

Please read our privacy statement on our corporate website

Agensi Pekerjaan Trust Recruit Sdn Bhd

EA Personnel: Olivia Khor Chen Chen

License No. JTKSM 1580

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