social media executive

22 hours ago

Sungai Petani, Kedah, Malaysia SOFWAH ARABIATA (M) SDN. BHD. Full time

As a Social Media Executive, you will be responsible for managing and growing our company's online presence across platforms such as TikTok, Instagram, Facebook and others.You will create engaging content, plan and execute campaigns, and monitor performance to increase brand awareness, reach, and engagement.

This role involves content creation, including short-form videos and graphics, social media analytics, and community management. You will also support influencer collaborations, marketing campaigns, and events.

The ideal candidate is creative, proactive, and digitally savvy, with a strong understanding of current social media trends and basic video editing skills. Occasional travel to support campaigns or shoots may be required.

Key Responsibilities

1.Content Creation & Execution

  • Conduct video shooting and editing for TikTok, Instagram Reels, and other relevant platforms.
  • Plan and develop the content book, including scripts, storylines, and content concepts.
  • Create engaging and creative short-form video content aligned with brand objectives.
  • Ensure all content follows brand guidelines, tone of voice, and visual standards.

2.Content Planning & Posting

  • Write compelling captions, manage relevant hashtags, and prepare posting schedules.
  • Plan and manage weekly and monthly content calendars.
  • Publish content consistently according to campaign timelines and posting schedules.

3.Campaign & Marketing Support

  • Produce content for marketing campaigns, promotions, and company activities, including outdoor/on-ground events.
  • Collaborate with marketing and operations teams to support product launches, promotions, and brand initiatives.
  • Assist in executing social media campaigns to increase brand awareness and engagement.

4.Influencer & Collaboration Support

  • Support influencer collaborations, including content planning, video direction, and coordination during shooting.
  • Provide creative direction to ensure influencer content aligns with brand messaging and objectives.

5.Monitoring, Analytics & Reporting

  • Monitor and analyze social media performance and content analytics (reach, engagement, views, follower growth).
  • Set up, manage, and run basic to intermediate Facebook and TikTok Ads based on brand strategy and direction from the Brand & CX Manager.
  • Prepare basic performance reports and insights for improvement.
  • Track social media trends and recommend content optimizations.

6.Community Management & Brand Presence

  • Monitor comments and direct messages, responding professionally when required.
  • Maintain a positive brand image and engage with the online community.
Job Requirements & Qualifications
  • Diploma or Degree in Marketing, Mass Communication, Media, or related field.
  • Minimum 1–2 years of experience in social media management or content creation
  • Strong understanding of TikTok, Instagram, and current social media trends.
  • Basic to intermediate skills in video editing tools (CapCut, Canva, Adobe Premiere – added advantage).
  • Creative, well-organized, and able to work independently.
  • Good communication skills in English and Bahasa Malaysia.
  • Ability to meet deadlines and manage multiple projects.
  • Basic knowledge of social media analytics and performance tracking.
  • Willingness to travel occasionally for shoots, campaigns, and events.

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