Manager, Field Marketing, Malaysia

Additional Information

Job Number

Job CategorySales & Marketing

LocationKuala Lumpur Office, Jalan Sultan Ismail, Kuala Lumpur, Wilayah Persekutuan, Malaysia, 50250

ScheduleFull Time

Located Remotely?N

Position Type Management

JOB SUMMARY

Marriott International Malaysia is seeking a dynamic Field Marketing Manager to drive above-property marketing across Malaysia. This role is responsible for translating brand, loyalty, F&B, and destination strategies into regional activations to drive awareness, incremental revenue, and guest engagement. You will consult with property marketing teams, ensure compliance with brand guidelines, and execute campaigns that align with Marriott's global objectives.

You'll work closely with hotel marketing teams (including new opening properties) to support their local marketing plans, facilitate campaign roll-outs, and promote best practices. You will also collaborate cross-functionally with brand, loyalty, digital, communications, and regional marketing teams to ensure integrated execution and consistency.

CANDIDATE PROFILE

Education & Experience

• Bachelor's degree in Marketing, Business, Communication, Hospitality, or related discipline.
• At least 4–6 years of marketing experience, ideally with some exposure in above-property, cluster or regional marketing (especially in hospitality, travel, lifestyle or consumer sectors).
• Proven experience in campaign planning, execution, vendor / agency management, event marketing, partnerships, and media.
• Solid understanding of Malaysian media, digital ecosystem, consumer behavior, and marketing channels.

Skills & Competencies

• Strategic & creative thinker — able to conceive ideas that map to business objectives.
• Excellent project management — able to handle simultaneous campaigns, deliver on time, manage budgets, vendors.
• Analytical mindset — able to derive insights from performance data, make recommendations, and iterate.
• Strong negotiation skills (media, vendors, partners).
• Fluency in written and spoken English. Proficiency in Bahasa Malaysia is a plus; ability to understand other local languages advantageous.
• Excellent interpersonal skills — ability to build relationships across hotels, regional teams, agencies, partners.
• Strong communication, presentation and storytelling capabilities.
• High attention to detail, organization, and discipline.
• Proficient in Microsoft Office (Excel, PowerPoint, Word). Familiarity with creative tools (Photoshop, InDesign) is an advantage.
• Comfortable working independently, handling ambiguity, and interfacing with multiple stakeholders in a matrix structure.

Personal Qualities

• Proactive, self-starter, with sense of ownership.
• Adaptable — able to pivot quickly when priorities shift.
• Solutions-driven — focus on outcomes and overcoming obstacles.
• Professional presence — able to represent Marriott externally (media, partners).
• Strong stakeholder management skills.

CORE WORK ACTIVITIES

Area / Above-Property Support

• Co-develop and manage implementation of above-property marketing initiatives (brand, loyalty, MICE, F&B, destination) for Malaysia, aligned with global/regional strategy.
• Lead event activations and experiential campaigns: from concept development to delivery — including venue sourcing, supplier & partner liaison, run sheets, invitations/RSVPs, logistics, on-site supervision.
• Identify, negotiate, and activate strategic partnerships with third parties (brands, agencies, tourism boards, local entities) to amplify campaign reach.
• Work on destination marketing storytelling: identify unique angles and craft narratives that position Malaysian locations as attractive drawcards.
• Prepare marketing briefs, project plans, and liaise with external agencies (creative, media, PR) for campaign execution.
• Provide consultative input to hotels on photography, videography, direction, and media assets to ensure brand consistency.
• Source and manage local influencer and media collaborations to support above-property campaigns.
• Support negotiation of area/cluster media placements with key publications and agencies.
• Own media and influencer relationships in Malaysia, monitor performance, and produce post-activity reports and analysis.
• Lead marketing support for pre-opening hotels: build launch plans, local PR, media engagements, and promotional campaigns.
• Research consumer, market, and competitor trends; generate actionable insights and apply learnings in campaign optimization.
• Ensure hotels participate in (or comply with) relevant brand / loyalty / above-property initiatives.

Hotel / Property Support

• Consult with property marketing teams to localize and adapt above-property campaigns into property-level plans (e.g. seasonal promotions, F&B, packages).
• Recommend marketing budget allocations and spend priorities (in liaison with Director).
• Identify cluster-level or property-level PR stories to boost media coverage and awareness of individual hotels.
• Support cluster / international media famil (familiarization) trips for press, influencers — logistics, liaison, content.
• Maintain and build a local/international media database to enable hotel press outreach.
• Advise and assist hotel teams on content, social media, photography, and video for local campaigns.
• Provide marketing support in F&B, weddings/MICE, restaurant promotions, dining packages, local events.
• Present and benchmark restaurant / F&B marketing strategy and performance.
• Conduct hotel performance reviews (marketing activation, campaign success) and present findings with recommendations.
• Drive activation of partnerships/offers and ensure pull-through of brand and loyalty campaigns at property level.
• Collaborate with Director to identify in-market partners for property-level marketing tie-ins.
• Plan and support locally relevant promotions and campaigns to drive footfall, awareness, and incremental revenue for hotel services (e.g. spa, dining, local offers).
• Monthly tracking, monitoring, evaluation of partnership campaigns; perform profit & loss analysis on executed campaigns.
• Ensure hotel activation of Marriott Bonvoy Moments and other brand/loyalty programs.
• Support property teams to increase Marriott Bonvoy enrollees and engagement through on-site marketing.
• Conduct brand immersion / training sessions for hotel marketing & operations teams.
• Schedule and lead marketing onboarding / orientation for hotel teams, especially new or transferred staff.

MANAGEMENT COMPETENCIES

Leadership / Influence

• Adaptability — able to maintain performance amidst change or uncertainty.
• Communication — convinces and engages across levels and functions.
• Problem Solving & Decision Making — identifies issues, weighs options, and executes.
• Professional Demeanor — upholds Marriott's values and brand image in interactions.

Execution / Delivery

• Team Collaboration — works as part of wider marketing / hotel teams.
• Driving for Results — ensures objectives are met, challenges status quo, pushes forward.
• Planning & Organizing — structures tasks, aligns resources, prioritizes efforts.

Relationships

• Internal Stakeholders — builds trust, fosters collaboration across brand, loyalty, digital, communications, hotel marketing teams.
• External Stakeholders — engages media, agencies, vendors, partners with influence and credibility.
• Global Mindset — appreciates cultural diversity, understands regional/global priorities.

Learning & Growth

• Talent / Capability — contributes to hotel team development by sharing best practices, mentoring, feedback.
• Applied Learning — actively seeks knowledge, applies new skills and insights.
• Business Acumen — grasps economic levers, revenue drivers, cost implications of marketing efforts.
• Technical Acumen — keeps up with marketing tools, creative standards, and local marketing innovations.

WORK CONDITIONS & REQUIREMENTS

• Based in Kuala Lumpur, with frequent travel across Malaysia (including interstate and remote locations).
• Occasional extended hours and weekend/holiday work for campaign launches, events, media coverage.
• On-ground presence required for activations, site visits, hotel support, training.
• Ability to manage multiple vendors, agencies, and real-time event logistics.
• Flexibility and resilience in a dynamic, fast-paced environment.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.