product marketing executive
3 days ago
PANASONIC MALAYSIA IS LOOKING FOR A PRODUCT MARKETING EXECUTIVE
Seniority Level: Executive
Function: Appliances Marketing
Salary Range: Competitive Salary Package + Monthly Performance Incentive + Fixed Allowance
Location: Petaling Jaya
ROLE OBJECTIVES
As a Marketing Executive overseeing Beauty & Health Appliances, responsibilities include sales forecasting, budgeting, campaign execution, market trend analysis, collaboration with sales teams, and ensuring accurate product information across platforms.
WHAT YOU WILL BE ACCOUNTABLE FOR
• Act as the primary contact for Beauty & Health Appliances products.
• Develop monthly Sales Planning (PSI), Budget & Expenses Planning (Profit & Loss).
• Coordinate monthly Stock Allocation across branches.
• Plan and execute Marketing Activities & Sales Campaigns.
• Create and implement Simulation Plans for new product launches.
• Analyse Market Trends and Competitor Activities.
• Collaborate closely with Sales Team to achieve Business Plan objectives.
• Set Annual Business Plans and Targets.
• Liaise with regional Offices & Business Units on product-related matters.
• Conduct Customer Insight studies for marketing strategies.
• Regularly review and ensure accuracy of product information on the website.
REQUIRED SKILLS, EXPERIENCE AND KNOWLEDGE
• Bachelor's Degree in Marketing or a related field.
• Minimum of 1 year of relevant work experience, preferably in the Electrical industry.
• Proficient in Microsoft Excel, PowerPoint, SAP, and Digital Online Marketing tools.
• Strong sense of responsibility, timeliness, and effective communication skills preferred.
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