Marketing Lead

3 days ago

Cheras Batu Selangor, Malaysia MOM CARE SDN BHD Full time

Why Join Us?

  • Medical Insurance inclusive of Dependants upon Confirmation
  • Women-first work culture
  • Free parking & lunch provided
  • Time off in lieu (TOIL) for weekend and public holidays
  • Leave Buy Back Available
  • Supportive team & personal growth opportunities
  • Company Desktop & Working Equipment can be provided
  • EPF, SOCSO, EIS & HRDF contributions provided
  • Annual leave entitlement during probation on a 'pro-rated earned' basis
  • Sick leave entitlement during probation

Key responsibilities

  1. Own and execute end-to-end performance marketing campaigns across Meta, Google, LinkedIn, and TikTok, from strategy to optimisation and reporting.
  2. Drive full-funnel growth across awareness, lead generation, conversion, and retention using data-driven digital strategies.
  3. Lead campaign research including audience, market, competitor, and keyword analysis to identify growth opportunities.
  4. Develop and manage a cross-platform content strategy aligned with campaign goals, funnels, and business objectives.
  5. Plan and oversee social media content calendars, ensuring strong hooks, messaging, CTAs, and platform-specific optimisation.
  6. Guide and optimise short-form video and performance-driven content, repurposing high-performing assets across paid and organic channels.
  7. Set up and manage tracking, attribution, and analytics (GA4, Meta/TikTok Pixels, UTMs) to ensure accurate performance measurement.
  8. Continuously improve results through A/B testing, CRO, funnel optimisation, and SEO collaboration.
  9. Translate data into clear insights, reports, and actionable recommendations for ongoing optimisation and decision-making.
  10. Act as the marketing lead, collaborating closely with content, design, development, and stakeholders to deliver measurable business outcomes

What we Value

  • 5+ years of hands-on experience in digital marketing or growth roles, with direct ownership of performance results.
  • Proven ability to personally execute paid campaigns and content-driven marketing, including creating or guiding high-performing ads, social content, and short-form videos.
  • Strong experience in content strategy and content creation, including planning social media calendars, shaping hooks, messaging, and CTAs, and collaborating closely with creators or designers.
  • Solid understanding of full-funnel marketing, conversion optimisation, and how content supports awareness, trust, and sales.
  • High proficiency in analytics, tracking, and optimisation (GA4, pixels, UTMs, A/B testing), with a data-driven mindset.
  • Self-directed leader with strong communication skills, able to balance strategy, execution, and cross-team collaboration in a fast-moving environment.

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