Social Media Specialist

7 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia 20dB Hearing Sdn. Bhd. Full time

We're looking for a strategic and creative Social Media Specialist (Always-On & Paid Content)to lead 20dB's digital storytelling and strengthen our brand presence across social platforms.

This is a hands-on, fast-paced role designed for a digital native with strong campaign experience and a passion for driving engagement and results. You'll be responsible for developing and executing always-on strategies, managing paid content, and leveraging AI tools to enhance efficiency and creativity.

At 20dB, you'll help shape how our brand connects with people every day — blending insight, creativity, and innovation to make hearing care more human, relatable, and inspiring.

Key Responsibilities

  • Develop and execute always-on social media strategies that drive awareness, engagement, and conversion across multiple platforms.
  • Plan, manage, and optimise paid content campaigns (Meta, Google, TikTok, LinkedIn) to support lead generation and brand-building initiatives.
  • Create, schedule, and optimise engaging content, from posts and carousels to reels and short-form videos, aligned with campaign objectives.
  • Collaborate closely with the Creative Experience Specialist and broader marketing team to ensure consistent, impactful brand storytelling.
  • Use AI-powered tools (e.g., ChatGPT, Jasper, OpusClip, etc.) to streamline copywriting, content planning, and scheduling workflows.
  • Monitor campaign performance, analyse trends, and produce insights to continuously improve reach, engagement, and conversion.
  • Manage community interactions, ensuring prompt and professional responses to comments, messages, and reviews.
  • Stay up to date with social media trends, algorithm changes, and platform innovations, applying them to enhance campaign performance.
  • Support cross-channel campaign integration across retail, PR, and digital platforms for cohesive, results-driven storytelling.

Key KPIs

  • Engagement rate (likes, shares, comments, saves) across social platforms.
  • Monthly follower growth, reach, and impressions.
  • CTR, conversion rate, and ROI from paid campaigns.
  • Timeliness and consistency of content calendar execution.
  • Quality and performance of creative assets and copy.
  • Internal stakeholder satisfaction and collaboration feedback.

Requirements

  • Bachelor's degree in Marketing, Mass Communication, Digital Media, or a related field.
  • Minimum 5 years of hands-on experience managing social media content and paid campaigns across Meta, Google, TikTok, LinkedIn, or similar platforms.
  • Proven ability to develop and execute strategic, always-on content plans that drive measurable growth and engagement.
  • Strong portfolio showcasing traditional and AI-enhanced creative work, including short-form content and campaign examples.
  • Proficient in social media management and analytics tools (Meta Business Suite, Later, Hootsuite, Sprout, etc.).
  • Knowledge of performance marketing (SEM, SEO, and related areas) is a plus, ideal for those seeking career advancement in digital marketing within a growing team.
  • Familiar with AI tools to support copywriting, ideation, and content workflow management.
  • Analytical knowledge of tools such as GA4, Meta Insights, and other social analytics platforms to measure, report, and optimise content performance.
  • Excellent writing and communication skills with a strong grasp of storytelling, tone, and audience psychology.
  • Strategic, data-driven, and proactive mindset with the ability to manage multiple campaigns in a fast-paced environment.
  • Positive attitude, collaborative spirit, and a passion for continuous learning and growth.

  • Social Media Marketing Specialist

    7 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Arch@BSAS Dataran Merdeka Full time

    Company DescriptionLocated in the heart of Dataran Merdeka, Bangunan Sultan Abdul Samad (BSAS) is a unique space that combines history, culture, and innovation. It serves as a lively hub where the rich heritage of the past meets contemporary creativity and progress. BSAS aims to inspire and engage both locals and tourists through its dynamic offerings and...

  • Social Media Specialist

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia ZÉRA Mom Full time 20,000 - 50,000 per year

    Company DescriptionZÉRA Mom is a community dedicated to empowering mothers by offering personalized services such as sample subscription boxes, review campaigns, and an engaging online talk show. Focused on creating a supportive lifestyle platform, ZÉRA Mom caters to the needs of modern mothers with a range of interactive and tailored experiences. Our...

  • Social Media Specialist

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia ZERA MOM SDN BHD Full time 69,111 per year

    Company DescriptionZÉRA Mom is a community dedicated to empowering mothers by offering personalized services such as sample subscription boxes, review campaigns, and an engaging online talk show. Focused on creating a supportive lifestyle platform, ZÉRA Mom caters to the needs of modern mothers with a range of interactive and tailored experiences. Our...

  • Social Media Marketing Specialist

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia ZÉRA Mom Full time 30,000 - 60,000 per year

    Company DescriptionZÉRA Mom is a community dedicated to empowering mothers by offering personalized services such as sample subscription boxes, review campaigns, and an engaging online talk show. Focused on creating a supportive lifestyle platform, ZÉRA Mom caters to the needs of modern mothers with a range of interactive and tailored experiences. Our...

  • Social Media Specialist

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia VT Markets Full time

    Job DescriptionAbout UsVT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 400 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast...

  • social media specialist

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia PEOPLElogy Berhad Full time

    Job DetailsJob TypeFull-time / PermanentPosition LevelSpecialistQualificationBachelor's DegreeDisciplineMarketing and content creationScheduleMonday – FridayPayRM 4,000 – RM 5,000 a monthPayRM 4,000 – RM 5,000 a monthJob DescriptionLooking for a motivated and creative individual looking to gain hands-on experience in social media marketing and content...

  • Hiring Social Media Specialist

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Two95 International Inc. Full time 40,000 - 60,000 per year

    Social Media SpecialistKuala Lumpur What is your job role?Create brand awareness and improve the company's marketing efforts and increase company's sales. Build and execute social media strategies through competitive research, platform determination, benchmarking, messaging, and target audience identification. Generate, edit, publish and share daily content...

  • Hiring Social Media Specialist

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia TWO95 International, Inc Full time

    Social Media SpecialistKuala LumpurWhat is your job role?Create brand awareness and improve the company's marketing efforts and increase company's sales.Build and execute social media strategies through competitive research, platform determination, benchmarking, messaging, and target audience identification.Generate, edit, publish and share daily content...

  • Social Media Specialist Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia IFloss Dental Full time 60,000 - 120,000 per year

    Job Description: Social Media Specialist Manager Company: iFloss Dental Sdn Bhd (a member of Smileworld Dental Group)Location: Kuala Lumpur, Malaysia (Hybrid/On-site options available)Department: MarketingReports to: Clinic Director/Operation ManagerBonus: Achieving KPI milestones will result in a bonus reward. Position Overview: iFloss Dental Sdn Bhd, a...

  • Social Media Specialist

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia BIGSELLER TECHNOLOGY (MALAYSIA) SDN. BHD. Full time 40,000 - 60,000 per year

    RequirementsFull time office-based position2.Outgoing and lively personality, good at communication, with a strong desire for creative expression.Passionate about social media, enjoys shooting and producing videos, with a keen insight into visual content.Possesses basic knowledge and experience in social media management, video editing, and image...