Digital Marketing Specialist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Spencer Ogden Full time 60,000 - 80,000 per year

Digital Marketing Specialist

Kuala Lumpur, Malaysia

Responsibilities:

Content & Social Media

  • Plan, create and publish engaging content (static, video, stories, reels etc.) across multiple social media platforms such as Facebook, Instagram, TikTok, LinkedIn, YouTube, etc.
  • Manage the content calendar, ensuring alignment with campaign objectives and brand guidelines.
  • Monitor and respond to social media interactions to build community engagement.

Digital Strategy & Paid Media Management

  • Own and manage paid media campaigns - from setup, targeting, budgeting, and bidding to optimisation and reporting.
  • Define and track KPIs for each platform; analyse performance and recommend improvements.
  • Manage ad spends efficiently across platforms based on performance targets.
  • Stay updated on the latest social trends, algorithms, and platform updates to maximise reach and engagement

Collaboration & Brand Alignment

  • Work closely with regional and local marketing teams to adapt global campaigns into locally relevant content.
  • Collaborate and coordinate with the creative team or agency partners for content production (where needed).
  • Ensure all digital activities are consistent with the company's brand voice and guidelines.

Requirements:

  • Bachelor's degree in Marketing, Digital Media, Communications, or related field.
  • 2 - 4 years of experience managing social media accounts and digital ad campaigns (agency experience preferred)
  • Deep knowledge of social media platforms and their ad management tools (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.)
  • Proven ability to set up, run, and optimise paid social campaigns end-to-end
  • Strong analytical skills and proficiency in tools such as Google Analytics, Meta Insights, and Excel/Sheets
  • Excellent understanding of audience targeting, media planning, and performance metrics
  • Comfortable managing multiple clients/campaigns with different goals and timelines
  • Experience with Google Ads, programmatic media, or SEO
  • Familiarity with CRM tools and retargeting strategies
  • Strong copywriting and content development skills with basic design/video tools such as Canva and Capcut.
  • Experience managing influencers or KOL partnerships is a plus

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