Creative Strategy
1 week ago
Key Responsibilities
Creative Ideation & Insights
- Develop creator-first content ideas optimized for TikTok, Instagram, YouTube, and Facebook to boost brand engagement.
- Transform cultural and audience insights into creative strategies that resonate with Gen Z and millennials.
- Support the creation of campaign concepts and content plans for brand partners.
Campaign Strategy & Execution
- Assist in designing social-first campaign strategies incorporating creators and branded content.
- Collaborate with internal teams and creators to ensure alignment with campaign objectives and platform best practices.
- Monitor content quality and workflow efficiency, improving processes to meet industry standards.
Client Engagement & Pitching
- Contribute to pitch decks and proposals, presenting ideas clearly and compellingly to clients and external partners.
- Provide consultation and training to clients on products, processes, and evolving social media trends.
- Build credibility as a trusted creative partner through deep platform and audience expertise.
Creator Collaboration
- Work closely with creators to strategize, manage, and optimize exclusive content plans.
- Stay connected to creator communities, trends, and formats to keep campaigns innovative and relevant.
Requirements
- 3-5 years in a creative, content, or digital agency environment
- Strong knowledge of TikTok, Instagram, Facebook, and YouTube, with awareness of emerging trends.
- Familiarity with short-form video, meme culture, and the broader social content ecosystem, including awareness of SGAG and MGAG.
- Ability to support development and execution of social and creator-led marketing strategies.
- Proven experience in teamwork for conceptualizing and producing content.
- Confident engaging with clients and industry professionals; excellent presentation and communication skills.
- Accurate, concise, and detail-focused.
- Experience in writing, directing, shooting, or editing digital video content is a plus.
- Thrives in fast-paced, hybrid, and agile environments.
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