Head of Creative

3 days ago

Petaling Jaya, Selangor, Malaysia Elitez Malaysia Full time

Key Responsibilities
1. Creative Strategy & Ideation

  • Develop breakthrough, social-first creative ideas that align with client objectives and engage Gen Z and millennial audiences.
  • Translate insights, platform trends, and cultural conversations into creative strategies and campaign concepts.
  • Partner with Strategy and Accounts teams to ensure ideas are both creatively strong and business-relevant.

  • Lead ideation workshops and brainstorming sessions, inspiring both clients and internal teams.

  • Business Growth & Pitching

  • Lead creative development for new business pitches, delivering compelling narratives that win client confidence.

  • Collaborate with Business Development to craft pitch decks, proposals, and creative treatments.

  • Represent the creative vision in client presentations, ensuring alignment with brand needs and agency strengths.

  • Revenue & Leadership Impact

  • Drive creative excellence that translates into measurable business growth and revenue generation.

  • Partner with leadership to identify new creative products, services, and monetisation opportunities.

  • Balance creative ambition with commercial impact, ensuring campaigns resonate culturally while delivering ROI.

  • Leadership & Creative Culture

  • Lead, mentor, and grow a team of designers, writers, and content creators.

  • Establish and maintain a creative culture that values originality, collaboration, and continuous improvement.
  • Provide regular feedback, training, and support to elevate the team's creative capabilities.

  • Be a visible creative ambassador internally and externally.

  • Client & Stakeholder Engagement

  • Present creative concepts and campaign strategies to clients in a clear, persuasive, and engaging way.

  • Build strong relationships with clients, becoming a trusted partner in creative problem-solving.

  • Work closely with senior leadership to align on creative vision and growth.

  • Innovation & Thought Leadership

  • Stay ahead of emerging social media formats, creator trends, and platform algorithms.

  • Experiment with new formats (short-form video, memes, interactive campaigns, AR/VR) to keep the agency at the cutting edge.
  • Contribute to thought leadership by producing internal trend reports, creative playbooks, or POVs for clients.

Requirements

  • Minimum 8+ years in a creative, content, or digital agency environment, with at least 4 years in senior leadership driving teams and creative output.
  • Strong mastery of social platforms, especially TikTok, Instagram, Meta, and YouTube, with a pulse on emerging formats and innovations.
  • Deep understanding of social content, particularly short-form video, memes, and culturally relevant formats that shape Gen Z and millennial conversations.
  • Demonstrated ability to craft creative strategies that push boundaries while delivering measurable business impact.
  • Proven experience leading creative teams, managing stakeholders, and driving campaigns from ideation to execution.
  • Exceptional presentation and communication skills, with the ability to sell bold ideas and influence decision-makers.
  • Strong organizational and project management skills, meticulous attention to detail, and the ability to juggle multiple projects under tight timelines.
  • Exposure to branded video content, creator collaborations, influencer marketing, or social commerce is a strong advantage.
  • Comfortable thriving in a hybrid work setup and fast-paced, ever-evolving agency environment.

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