Social Media Marketing Specialist

1 week ago

Johor Bahru, Johor, Malaysia Private Advertiser Full time

Responsibilities

  • Plan, film, and edit short-form videos (Reels, TikTok, YouTube Shorts) that are engaging, educational, and visually appealing.
  • Capture authentic content within clinics — interviews, lab insight, behind the scenes and patient-journeys.
  • Edit videos with platform trends in mind using tools like CapCut ensuring strong hooks and retention.
  • Create thumbnails, write captions, and select hashtags that connect with patients in a relatable way and optimised for engagement.
  • Schedule, post, and track content performance across platforms.
  • Stay updated with social trends, algorithm changes, and platform best practices.
  • Brainstorm creative ideas for campaigns or educational series.
  • Collaborate with our marketing and design team on cross-platform visuals and paid ad content.
  • Post and schedule content across social media channels.
  • Stay updated with social media trends, algorithm changes, and platform best practices.
  • Maintain a library of multimedia assets such as articles, videos and images.

Requirements:

  • Diploma or Degree in Media, Communications, Marketing, or Film — or equivalent with 1–4 years of experience in content creation or video production (agency or in-house) for social media. Healthcare experience would be added advantage.
  • Fresh graduates are encouraged to apply and may consider for a junior role.
  • Proficient in short-form video editing tools (CapCut, Adobe Premiere Pro, or similar) and graphic design skills (Canva).
  • Skilled in smartphone and camera filming, basic lighting, and audio setup, and ability to guide cast / talent during shoots.
  • Strong sense of visual storytelling and social media tone.
  • Strong command of English for crafting short, catchy captions and understanding tone across platforms.
  • Familiar with TikTok, Instagram, and YouTube Shorts trends and audience behaviour.
  • Experience with Meta Business Suite, Meta Ads Manager, TikTok Ads Manager, or YouTube Studio (added bonus skill)
  • Comfortable using LinkedIn for professional storytelling or brand content will be an advantage.

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