Senior Digital Marketing Executive

1 day ago

Malaysia Neoasia Group Full time 60,000 - 120,000 per year


Key Responsibilities:

  • Content Creation and Management: Develop, curate, and publish engaging content for various digital platforms, including the company website, social media, and email marketing.
  • Social Media Management: Plan, schedule, and monitor content across social media platforms (Facebook, Instagram, etc.) to drive engagement and reach.
  • SEO & SEM Optimization: Work with SEO and SEM strategies to improve organic and paid search rankings, enhance visibility, and increase traffic to the website.
  • Campaign Development: Create and execute digital marketing campaigns (including Google Ads, Facebook Ads, and email marketing) aimed at driving brand awareness, lead generation, and customer retention.
  • Analytics and Reporting: Track and report on key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and campaign ROI; use analytics to optimize future campaigns.
  • Market and Competitor Research: Conduct research to stay informed about industry trends, competitors' digital marketing strategies, and emerging technologies in the medical aesthetic field.
  • Collaboration: Work closely with the sales and product teams to align digital marketing efforts with broader business goals and marketing campaigns.

Key Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum 2 years of experience in digital marketing, ideally within the medical, healthcare, or beauty industry.
  • Proficiency in Google Analytics, Google Ads, social media advertising platforms, and email marketing tools (e.g., Mailchimp, HubSpot).
  • Strong copywriting skills and ability to create visually appealing digital content.
  • Ability to interpret data and use insights to drive digital marketing strategies.
  • Excellent verbal and written communication skills in English (additional languages are a plus).
  • A proactive individual who can work independently and in a team, managing multiple projects in a fast-paced environment.

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