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Senior Marketing Executive

2 weeks ago

Damansara Selangor, Malaysia Careclinics Healthcare Services Sdn Bhd Full time

Job description:

About us:

We are looking for a passionate and data-driven Senior Consumer & Digital Marketing to lead our marketing efforts across our clinic network.

Key Responsibilities

Strategic & Consumer Marketing

  • Develop annual B2C marketing plans.
  • Analyse market trends, competitors, and consumer needs.
  • Identify priority services and propose strategies to drive walk-ins and patient retention.

Digital Marketing

  • Manage paid ads (FB/IG/Google/TikTok).
  • Improve SEO and Google Business performance.
  • Track performance with Meta Pixel, Google Analytics & UTM codes.
  • Optimise Patient Acquisition Cost (PAC) and conversion funnels.
  • Produce monthly digital dashboards.

Campaign Management

  • Run monthly health campaigns and launch promotions for new clinics, doctors, or services.
  • Work with CCC for creative assets (posters, videos, ads).
  • Ensure consistent promotion rollout across all clinics.

Consumer Engagement

  • Manage WhatsApp/SMS marketing.
  • Develop patient retention and loyalty programs.
  • Improve patient journey touchpoints and reduce drop-offs.

Ground Activation

  • Support clinics with hyperlocal marketing and community activities.
  • Conduct visits to understand local market behaviour.
  • Track and optimise local initiatives.

Content Planning

  • Prepare content briefs and consumer insights.
  • Review creatives to ensure accuracy and conversion-focused messaging.

Requirements

  • Bachelor's Degree in Marketing/Business/Communications.
  • 4–6 years of experience in consumer or digital marketing (healthcare/retail preferred).
  • Hands-on experience with paid ads, SEO, social media, campaigns, and reporting.
  • Proficient in English & Malay.
  • Familiar with GA4, Meta Ads Manager, SEMrush (added advantage).
  • Campaign execution
  • Dashboard reporting

What We Look For

  • Able to lead marketing with minimal supervision.
  • Strong analytical and strategic thinking.
  • Creative, proactive, and detail-oriented.
  • Collaborative and aligned with Careclinics' mission to improve patient care.

Working Location : 
Taman Tun Dr. Ismail (TTDI)

Working Hours : 9 am to 6 pm

Job Types: Full-time, Permanent