Brand Manager

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Role Purpose

This role will require the capability to effectively manage the assigned category segment by leading brand development plan & strategy, revenue growth management strategy, research and insights, exploring future category opportunities and integrated marketing communication activation which aligned with total company growth objectives and strategic roadmap

Key Accountabilities

Strategic Marketing & Consumer Insights

• Ability to take initiative to identify key opportunities and gaps via analysis of the competitive landscape, identify competitive and unique potential insight by deriving short-term and long-term growth strategies

Marketing Launch, Media & Comm Plans

• Close working relationship with Media Manager on developing and execution of A&P spending on products' ATL communications
• Develop consumer marketing launch plans for all new product innovations, product re or category thematic campaigns
• Lead point of contact for cross functional team on providing information, planning, task segregation for the campaigns
• Key point of contact to manage external agencies/ business partners to meet the campaign deliverables

Brand Image & Brand Standards

• Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally

Budgeting & Financial Forecast

• Ability to comprehend P&L and seek opportunities to continuously improve cost efficiency
• Accountable for product segment A&P spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews
• Responsible in providing accurate forecast on active selling SKUs by working closely with Commercial and Supply Chain team

Team Management

• Inspiring, motivate, coaching, develop cross functional team to deliver business objective
• Self-initiative to own career development plan
• Courage & actively give and seek for feedback from line manager and colleagues

Others

• Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share
• Demonstrate high effective communication within the cross-function (with SCM, CD team, Retail team, Regulatory, Supply Chain, Regional Marketing, Finance) to ensure the highest business result achieved
• Complete standard monthly reporting templates and analysis as required by category assigned in timely and data accurate manner
• Shall be responsible for safe-keeping and updating the products artworks (hardcopy & softcopy)
• To perform any ad-hoc duties assigned from time to time

Key Requirements

Knowledge

• Degree holder in Business/ Marketing/ Management/ Finance/ Economics/ Commerce
• Excellent command of English (spoken & written). Sound comprehension of Bahasa Malaysia and/or Mandarin is a plus point
• Microsoft Excel & PowerPoint savvy

Skills

• Strong leadership, self-motivated and high level of self-accountability
• Excellent interpersonal skills
• High problem solving and analytical skills
• Possessed an entrepreneurship mindset
• Good sense of urgency
• Able to multi task and thrives under pressure
• High alertness of latest market trends and news

Experience

• 4-5 years Consumer Brand Marketing experience MNC, FMCG or any similar industry
• Candidates with personal care/female category/skincare/beauty brand or marketing experience is a plus

Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor