Marketing Project Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Blue Origin Supply Chain Sdn. Bhd. Full time

Job Responsibilities:

  1. Responsible for integrated marketing and communication work for BO's brands in the Malaysian market. Collaborate closely with PR, KOL, social media, operations, and other teams based on industry and marketing trends. Organize internal and external resources to promote and implement brand/marketing plans.
  2. Based on brand strategy, formulate digital communication strategies and annual campaigns for Malaysia by analyzing local consumer insights and competitor analysis. Able to take on project manager responsibilities, integrating and executing multi-dimensional market modules in the country, including but not limited to goal setting, needs collection and filtering, plan formulation, resource integration, project supervision and implementation, and project review.
  3. Responsible for daily operations of local social media accounts. Plan UGC (user-generated content) activities starting from social media to increase follower engagement. Work with the design team to produce creative content.
  4. According to the ultimate goal of integrated marketing, brand tone, and media environment, customize localized media mix strategies and implement them based on business realities, with effectiveness reviews.
  5. Maintain regional media/KOL relationships and expand key national media resources, including traditional and new media.
  6. Oversee the country's annual marketing budget and manage the local execution team.

Job Requirements:

  1. Bachelor's degree or above, preferably in marketing or communication-related fields.
  2. At least 3 years of social media operation experience, especially with solid experience in retail or FMCG industries. Familiar with how social media platforms work, influencer operations, and their advertising features.
  3. Possess cross-cultural communication skills and mature team management experience.
  4. Sharp market insight and strategy formulation skills, able to quickly adjust social media plans based on different market environments.
  5. Strong project management and data analysis skills; able to make data-driven decisions.
  6. Fluent in written and spoken English; proficiency in additional languages (Malay) is a plus.

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