Regional Digital Campaign Specialist

4 hours ago

Subang Jaya Selangor, Malaysia TheExecutiveCircle Asia Pacific Pte Ltd Full time 60,000 - 120,000 per year

Regional Digital Campaign Specialist

Job Summary

This position reports to the Regional Marketing Manager and is responsible to drive end-to-end digital campaigns across Southeast Asia. This role is critical in generating and nurturing leads through Salesforce Pardot (Marketing Cloud Account Engagement) and executing high-performing B2B and B2C campaigns across digital channels.

Key Accountabilities

Digital Campaign Management:

  • Plan, build, and execute both regional and local digital campaigns across Southeast Asia, ensuring alignment with business objectives and market needs.
  • Execute B2B digital campaigns to generate MQLs and implement B2C digital campaigns focused on driving e-commerce sales conversion across marketplace platforms.
  • Coordinate with in-country marketing teams to localise messaging, creative assets, and targeting strategies.

Lead Generation & Management:

  • Manage marketing lead scoring, segmentation, and qualification processes in Salesforce Pardot (Marketing Cloud Account Engagement).
  • Collaborate with inside sales teams to manage marketing qualified leads (MQLs) while continuously monitor lead funnel performance with both inside and field sales through regular cadence.

Performance Marketing:

  • Manage paid media budgets across platforms (Google Ads, LinkedIn, Meta, Programmatic).
  • Track, analyse, and report on campaign KPIs such as CPL, CAC, ROAS, and conversion rates.
  • Continuously optimise creative, targeting, bidding strategies, and landing pages.

Cross-Functional & Regional Collaboration:

  • Partner with regional business units to align campaign messaging and ensure consistency.
  • Work closely with in-country marketing teams to plan, execute, and report on local campaigns.
  • Coordinate with in-country marketing team on localised campaign adaptations.

Agency Management:

  • Collaborate with external agencies, providing clear directives and ensuring the delivery of high-quality work.
  • Manage relationships with agencies to meet project deadlines and campaign objectives.

Reporting & Insights:

  • Produce regular performance dashboards and campaign reports with actionable insights.
  • Recommend strategies to improve effectiveness and efficiency of campaigns.

Key Job Requirements

Job / Skills Competencies & Critical Work Experience:

  • 2 - 3 years of hands-on experience in digital campaign management, lead generation and marketing automation (preferably using Salesforce Cloud Marketing Account Engagement or equivalent such as HubSpot, Marketo).
  • Strong understanding of B2B and B2C buyer journeys.
  • Experience managing digital campaigns across multiple countries and coordinating with local teams.
  • Proven track record in performance marketing, including paid search and paid social.
  • Proficiency in analytics tools (e.g., Google Analytics, Salesforce Pardot reporting).
  • Excellent project management skills.
  • Data-driven mindset with the ability to translate insights into optimisation actions.

Qualifications:

  • IT or a related field.

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