Head of Content

6 days ago

JCorp Johor Bahru, Malaysia Johor Corporation Full time
Role OverviewThe Head of Content & Branding Unit will be responsible for developing and executing strategic content and branding initiatives to strengthen JCorp's corporate identity and positioning. This role will oversee content development, brand storytelling, and digital branding efforts across both internal and external channels, ensuring alignment with JCorp's business objectives and its reputation as an investment holding corporation.Key Responsibilities:
  • Enhance and position JCorp's brand to reflect its identity and credibility as an Investment Holding Corporation, ensuring alignment with corporate values and stakeholder expectations.
  • Lead the creation of high-quality, relevant content to drive sustained organic growth and engagement across JCorp's social media channels.
  • Manage the development, planning, and quality control of JCorp TV content, ensuring alignment with key messaging, branding guidelines, and audience expectations.
  • Oversee brand governance across all digital and physical channels, ensuring consistent messaging, visual identity, and tone of voice.
  • Plan, coordinate, and execute impactful events that strengthen JCorp's brand visibility and stakeholder relationships, ensuring smooth delivery and strategic alignment.
  • Establish and maintain strong relationships with internal teams, external partners, media, and strategic collaborators to promote JCorp's branding initiatives effectively.
  • Identify and develop branding collaborations with strategic partners that amplify JCorp's visibility and reinforce brand values.
  • Analyse performance metrics for content, campaigns, and branding initiatives to refine strategies and improve impact.
  • Support corporate communications during sensitive or high-visibility situations, ensuring brand integrity and consistent messaging.
  • Monitor and track the department's budget regularly, ensuring optimal allocation of resources to branding and content initiatives while maintaining cost-efficiency.
Qualifications and Experience
  • Bachelor's Degree in Media & Communication or a related field
  • Minimum of 12 years of experience in journalism, broadcasting, branding, marketing communications, public relations, media analysis, or corporate communications
Required Skill Sets:
  • Strong brand strategy and corporate identity development
  • Excellent content creation and storytelling skills
  • Social media management with focus on organic growth
  • Event planning and execution
  • Strong stakeholder engagement and communication
  • Team leadership and cross-functional collaboration
  • Creative direction and visual branding knowledge
Why Join JCorp Now?This is a transformative time for JCorp, and the Content & Branding Unit will be the creative and strategic engine driving this change — shaping narratives, increasing visibility, and unifying how JCorp communicates across all channels.

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