Social Media

You will be responsible for planning, creating and executing social media and marketing activities for all KARLS Group outlets. This is a very practical, content-heavy role – ideal for someone who enjoys being on-site at restaurants and bars, taking videos/photos, editing Reels/TikToks, and designing simple marketing materials.

You will work closely with the Outlet Managers as well as the management team to ensure each brand has a strong, consistent, and distinctive presence online and offline.

1. Social Media & Content Creation

• Develop and manage monthly content calendars for all KARLS outlets (Instagram, Facebook, TikTok; others as needed).
• Create high-quality photo and video content: food shots, drinks, ambience, team moments, behind-the-scenes, events, etc.
• Film and edit short-form videos (Reels/TikTok) – including basic transitions, captions, and simple effects.
• Write engaging captions and copy that match each brand's tone of voice.
• Schedule and publish posts; monitor comments, messages and reviews, and escalate where necessary.

2. Graphic Design & Marketing Collateral

• Design simple but polished social media visuals, posters, table toppers, EDMs, menus highlights, and event flyers.
• Work primarily with Canva or similar tools; basic Adobe (Photoshop/Illustrator/Lightroom/Premiere) is a plus.
• Ensure all visuals are on-brand and consistent across outlets.

3. Campaigns, Launches & Events

• Support marketing campaigns for new menu launches, special events, seasonal promotions, collaborations and festive offerings.
• Coordinate with outlet teams to gather information, key selling points and unique stories.
• Assist in on-ground coverage during events (e.g. live stories, quick edits for same-day posting).

4. Influencers, KOLs & Partnerships

• Help identify and liaise with influencers, content creators and media relevant to each brand.
• Coordinate visits, media tastings and collaborations (booking slots, preparing brief, ensuring content deliverables).

5. Performance Tracking & Reporting

• Track basic performance metrics (reach, engagement, follower growth, post performance, campaign results).
• Provide simple monthly reports with learnings and suggestions for improvement.

6. Brand & Internal Coordination

• Work closely with the Group Marketing/Brand lead and Outlet Managers to align on priorities and messaging.
• Ensure each brand's content reflects its positioning, target audience and price point.
• Stay updated on F&B trends, social media trends and competitors' activities.

Requirements

• Diploma or Degree in Marketing, Communications, Design, Media, or related field (or equivalent experience).
• 1–3 years experience in social media, digital marketing, or content creation (F&B / hospitality experience is a strong advantage).
• Proven ability to shoot and edit photos and videos (even if on a phone, as long as quality is strong).

• Comfortable using tools such as:

• Canva (must have)

• Basic Adobe Creative Suite (Photoshop / Illustrator / Lightroom / Premiere) – an advantage
• Social media scheduling tools (e.g. Meta Business Suite, Later, etc.) – an advantage
• Strong understanding of Instagram, TikTok and Facebook – especially what works for Reels and short-form content.
• Good command of English; Bahasa Malaysia and/or Mandarin is an advantage.
• Organised, able to handle multiple brands and deadlines at once.
• Willing to work some evenings and weekends for events, launches, or content shoots when needed.
• Passionate about food, drinks, design and lifestyle – you actually enjoy being in restaurants and bars.

7. Other requirements

• Experience in paid social ads (boosting, basic Meta Ads Manager).
• Basic knowledge of email marketing (Mailchimp or similar).
• Experience working with photographers, videographers, agencies or influencers.
• Owns a personal camera (mirrorless/DSLR) – not required, but a plus.

• Reports to Group Director
• Works closely with: Outlet Managers, Chefs, Bar Managers, Operations team and Management