Manager - HLISB - PFSi Deposit

If you are looking to excel and make a difference, take a closer look at us…

Drive Product  Strategy & Execution:

• Lead the planning, management, and execution of promotional campaigns for Islamic deposit products, ensuring timely and effective implementation to achieve ambitious targets for CASA balances and new customer acquisition.
• Develop and implement effective marketing plans and campaigns aligned with overall business objectives and strategies.
• Manage the acquisition of new CASA accounts, focusing on achieving growth targets and strong response rates through meticulous planning and execution.
• Analyze customer behavior and market trends to identify new opportunities and potential distribution channels.
• Facilitate the approval process for all marketing programs and campaigns with key stakeholders, including the Deposit Committee, ALCO, Senior Management, and Shariah.

Enhance Product Development & Growth:

• Support the expansion of sales channels, including digital platforms, third-party partnerships, and new initiatives to meet overall business growth targets.
• Develop and manage differentiated promotional programs and campaigns tailored for various sales channels and specific customer segments.
• Collaborate closely with IT and PFS Digital teams to roll out enhancements and new initiatives that boost CASA balances, expand sales channels, and improve the customer experience.
• Seek Digitalization opportunities for CASA products to drive growth and efficiencies.
• Work cross-functionally with marketing, product development, and customer service teams to ensure a cohesive approach to our Islamic deposit product proposition.
• Develop dedicated segment strategies and marketing plans for key customer groups, including New-to-Bank (NTB), Existing-to-Bank (ETB) with a focus on promoting Islamic products for the Bumi segment.

Analyze Performance & Report Insights:

• Conduct ongoing monitoring and analysis of campaign performance and competitor activities, proactively proposing ideas for improvement and optimization.
• Prepare and analyze post-campaign performance reports, providing actionable insights into customer segments, promotional strategies, and their effectiveness in driving business direction.
• Communicate regularly with branches regarding campaign progress and product sales achievements.
• Prepare presentations for management meetings, providing clear updates on product performance and operational activities.

Support Daily Operations:

• Address daily inquiries from branches via calls and emails concerning Deposit-i products and system-related issues.
• Assist branches in resolving issues, coordinating with the Business Automation team as needed.
• Monitor deposit movements to ensure strict compliance with established procedures.
• Perform additional ad-hoc duties as required to support HLISB's objectives.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.