Data Analyst

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia DRAMA BYTE SDN. BHD. Full time 60,000 - 80,000 per year

Why join us?

At Drama Byte, we create digital content and entertainment that reaches millions across platforms. We're expanding into data-driven storytelling, where numbers meet creativity. As part of our growing data team, you'll help us understand audience behaviour, optimize app and ad performance, and shape smarter creative strategies.

What we offer

  • Competitive base salary.

  • A 5-day work week in a flex-friendly culture.

  • Office conveniently located near LRT and Monorail.

  • A chance to work on both app data (user journey, retention, LTV) and ad data (CTR, CPM, ROAS).

  • A supportive and creative team that values fresh ideas.

Summary of the role:

As our Data Analyst (App & Ads), you'll turn data into insights that drive decisions across our app ecosystem and advertising campaigns. You'll collect, clean, and visualize performance data, helping the team understand what content, audience, and placements perform best.

Key Responsibilities:

  • Track and analyse key app metrics such as installs, retention, churn, watch time, and user funnel performance.
  • Monitor digital ad performance across Meta, TikTok and Google, reporting on CTR, CPM, CPC, CPA, ROAS and conversion events.
  • Build dashboards and weekly reports using Google Data Studio, Excel, or similar visualization tools.
  • Collaborate with marketing and creative teams to test hypotheses (e.g. A/B testing creatives, audience segments, or ad copies).
  • Identify trends, patterns, and actionable insights from data to guide campaign and content decisions.
  • Ensure accuracy of data collection, tagging, and event tracking (Firebase, GA4, or Appsflyer).
  • Provide post-campaign analysis and optimization recommendations.
  • Stay updated on data analytic tools, privacy updates, and industry benchmarks.

Your professional background:

  • Degree in Statistics, Data Science, Marketing Analytics, or a related field.
  • At least 3 years' experience in data analysis, ideally in digital marketing, app analytics, or performance media.
  • Proficient in Excel/Google Sheets, GA4, Appsflyer, Meta Ads Manager, TikTok Ads Manager and Looker Studio.
  • Ability to interpret data clearly and communication insights to non-technical stakeholders.
  • Strong problem solving, accuracy, and visualization skills.
  • Proactive, curious, and adaptable in a fast changing environment.

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