Vice President, DPP

2 days ago


Greater Kuala Lumpur, Malaysia CIMB Full time

Job Purpose:

To enhance/develop the value proposition and drive the growth of segment.

Key Responsibilities :

  • To work cross functionally with various stakeholders to enhance existing or develop new customer value proposition projects
  • Work with key product owners to maintain / enhance product related benefits for customers
  • Liaise with Decision Management to understand the portfolio and use the analytical insights as justification to support each proposal
  • To work with Decision Management to identify customers with opportunity for cross selling and launch real time cross sell triggers to target the customers with various products/offers
  • To work with Decision Management and key product owners to identify growth opportunities for STP (straight through processing without income documents) for cross selling for CC and PF products
  • To drive awareness of CAW brand and its privileges, by highlighting across all the applicable internal marketing assets and to ensure the sales team is well trained to pitch the proposition
  • Conduct market research to keep track of competitors' value propositions
  • To help lead the team in running the day to day work of supporting business

Required Competencies and Skills:

  • Minimum 10 years of related work experience in banking/financial services industry.
  • Relevant experience in products, segments, marketing or campaign management
  • Understanding of products, services and functions within Consumer Banking
  • Ability to influence and drive initiatives across functional lines
  • Project-management skillsets and ability to oversee multiple workstreams simultaneously while effectively prioritizing deliverables
  • Familiarity with "big data" interpretation and value extraction from customer insights
  • Strong business acumen in driving the payroll business
  • Strategic thinking in managing and getting approvals of projects, and also to manage the expectation of senior leaders


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