Assistant Manager, Category Management

3 hours ago


Petaling Jaya, Selangor, Malaysia Sales Full time

Get to Know the Team

  • The Category Management team drives end-to-end category performance—from strategy and assortment to pricing, promotions, and partner success.
  • We work closely with Marketing, Operations, Finance, Product, and Regional teams to deliver great selection, sharp prices, and best-in-class user experiences.
  • You will collaborate with Key Account Managers and Partner Operations to acquire and onboard strategic brands/merchants and to run joint business plans that grow the category sustainably.

Get to Know the Role

  • Reporting to the Manager, Category Management, you'll identify growth opportunities, acquire and onboard priority brands/merchants, shape assortment, negotiate commercial terms, plan campaigns, and use data to drive performance across GMV, revenue, margins, selection, and customer experience.

The Critical Tasks You Will Perform

  • Own category strategy
  • Define and execute short- and long-term growth plans;
  • Map market landscape, identify gaps, develop category strategies and build best-in-class assortment
  • Define pricing and promotion frameworks in coordination with Strategy & Growth to drive both top-line and profitability.
  • Partner with KAMs/AMs to onboard and set up catalogs/menu/inventory with strong fundamentals.
  • Execute commercial negotiations and JBPs
  • Negotiate commissions, trade terms, and marketing investments.
  • Execute and track Joint Business Plans (assortment, pricing, visibility, promos, service levels).
  • Drive pricing, promotions, and merchandising
  • Prepare weekly, monthly promotion planning & category strategy planning.
  • Apply data-driven assortment planning: analyze customer behavior, sales velocity, and basket composition to decide which SKUs to expand, reduce, or rotate.
  • Optimize in-app merchandising: search, homepage, collections, and placements for conversion.
  • Forecast and optimize operations
  • Build demand forecasts; Partner with merchants on inventory availability and order fill rates
  • Analyze performance and unlock insights
  • Stakeholder and partner management
  • Build relationships with brands and merchants;
  • Conduct MBRs and regular performance reviews.
  • Process excellence and experimentation
  • Pilot, learn, and scale initiatives that boost selection, availability, and growth.


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