Manager, Category Management

13 hours ago

Petaling Jaya, Selangor, Malaysia Sales Full time

Get to Know the Team

  • The Category Management team drives end-to-end category performance—from strategy and assortment to pricing, promotions, and partner success.
  • We work closely with Marketing, Operations, Finance, Product, and Regional teams to deliver great selection, sharp pricing strategy and best-in-class user experiences.
  • You will collaborate with Key Account Managers and Partner Operations to acquire and onboard strategic brands/merchants and to run joint business plans that grow the category sustainably.

Get to Know the Role

  • Reporting to the Head of GrabMart, you will own the strategy, P&L, and day-to-day execution for your category.
  • You'll identify growth opportunities, acquire and onboard priority brands/merchants, shape assortment, negotiate commercial terms, plan campaigns, and use data to drive performance across GMV, revenue, margins, selection, and customer experience.

The Critical Tasks You Will Perform

  • Own category strategy and category P&L
  • Define and execute short- and long-term growth plans; deliver GMV, revenue, margin, take rate, and contribution profit targets.
  • Monitor market trends, competitor strategies, and consumer insights to refine category positioning and maintain competitiveness.
  • Identify and prioritize strategic brands/merchants; lead outreach, pitching, and negotiations.
  • Define pricing and promotion frameworks in coordination with Strategy & Growth to drive both top-line and profitability.
  • Set clear KPIs for category performance (GMV, contribution margin, fill rates, supplier participation) and take corrective actions when needed.
  • Partner with KAMs/AMs to onboard and set up catalogs/menu/inventory with strong fundamentals.
  • Lead commercial negotiations and JBPs
  • Negotiate commissions, trade terms, and marketing investments to maximize category profitability.
  • Develop and track Joint Business Plans (assortment, pricing, visibility, promos, service levels).
  • Drive pricing, promotions, and merchandising
  • Build a balanced assortment strategy that ensures availability of staples, introduces innovation (new brands/products), and differentiates our platform with exclusives.
  • Plan and execute promo calendars with Marketing/CRM; run A/B tests and measure ROI.
  • Apply data-driven assortment planning: analyze customer behavior, sales velocity, and basket composition to decide which SKUs to expand, reduce, or rotate.
  • Optimize in-app merchandising: search, homepage, collections, and placements for conversion.
  • Partner with the Loyalty/Ads specialist to create category-led campaigns (e.g., repeat purchase programs, category sponsorships).
  • Forecast and optimize operations
  • Build demand forecasts; Partner with merchants on inventory availability and order fill rates
  • Analyze performance and unlock insights
  • Stakeholder and partner management
  • Build relationships with brand/merchant decision-makers; conduct QBRs and performance reviews.
  • Work cross-functionally with Marketing, Ops, Finance, Legal/Compliance, Product, and Regional teams.
  • Process excellence and experimentation
  • Pilot, learn, and scale initiatives that boost selection, availability, and growth.
  • People leadership
  • Lead and coach associates/analysts; contribute to a high-performance culture.

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