Content Creator

2 weeks ago

Kajang, Selangor, Malaysia NF MULTI RESOURCES Full time 3,000 - 3,500 per year

Company Overview:

Loyang World is a premier online platform specializing in high-quality baking ware molds for home bakers, professional pastry chefs, and culinary enthusiasts. With extensive experience in the baking industry, we have developed a diverse line of baking and culinary products, including baking tools, accessories, and food packaging. Since 2020, our products have consistently met the superior quality and functionality needs of our customers.

At Loyang World, we believe in fostering a collaborative and inclusive work culture where creativity and innovation are encouraged. So, are you passionate in Content Creator field? Come join us We're looking for a creative and motivated candidate to produce engaging short-form content across social media

Responsibilities:

  • Develop and manage monthly content calendars aligned with marketing campaigns, product launches, and live schedules.
  • Conduct trend research, competitor analysis, and keyword research to inform content strategies.
  • Plan, shoot, and edit, including videos, product photos, and lifestyle visuals.
  • Create product-focused and brand-related content such as tutorials, demos, comparison videos, baking hacks, UGC-style videos, and POV content.
  • Write captions, hooks, and call-to-actions (CTAs) that drive engagement and conversions.
  • Edit videos and visuals using tools such as CapCut, Canva, or similar software.
  • Schedule and publish content across TikTok, Facebook, Instagram, and other platforms based on the approved content calendar.
  • Monitor content performance metrics and propose data-driven improvements.
  • Collaborate with the Marketing and Live Host teams to create content that supports live traffic and sales initiatives.
  • Engage with audiences by responding to comments, messages, and inquiries promptly.
  • Optimize content formats and performance according to each platform's best practices.
  • Ensure all content follows the brand's tone, visual identity, and messaging guidelines.

Requirements

  • Diploma/Degree in Marketing, Communications, Multimedia, Creative Production, or a related field.
  • 2–3 years of proven experience as a Content Creator, Social Media Executive, Video Editor, or similar role.
  • Proficient in video editing tools (CapCut, Canva, etc.).
  • Strong understanding of TikTok and Instagram Reels trends and content strategies.
  • Comfortable appearing on camera and presenting products in video format.
  • Basic filming skills including framing, lighting, and audio setup (mobile or camera).
  • Excellent copywriting skills for crafting captions, hooks, and CTAs.
  • Creative thinker with a passion for storytelling and content innovation.
  • Able to meet daily content output and deadlines in a fast-paced environment.
  • Strong communication, collaboration, and organizational skills.
  • Able to work independently and as part of a team.

Other Employee's Benefits :

  • Kumpulan Wang Simpanan Pekerja (KWSP/EPF)
  • Pertubuhan Keselamatan Sosial (PERKESO/SOCSO)
  • Employment Insurance System (EIS)
  • Full Attendance Allowance
  • Training Provided
  • Professional Development Opportunities

Job Types: Full-time, Permanent

Pay: Up to RM3,500.00 per month

Benefits:

  • Free parking
  • Maternity leave
  • Opportunities for promotion
  • Professional development

Work Location: In person

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