Digital Marketing Specialist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Ria Financial Full time 80,000 - 120,000 per year

Job Scopes

· Own and execute digital acquisition campaigns across Malaysia and Singapore markets, with a focus on user acquisition.

· Manage day-to-day operations of performance marketing channels including search, social, and app store advertising.

· Monitor campaign performance, optimize budgets, and make recommendations for improvement.

· Collaborate with the broader marketing team to ensure alignment between digital initiatives and overall brand strategy.

· Develop testing frameworks to continuously improve conversion rates and reduce acquisition costs.

· Collaborate with the global Social Media Team to ensure the global content calendar is locally relevant for Malaysia and Singapore; manage the scheduling and publishing of posts and respond promptly to Facebook comments and messages to foster community engagement.

· Take ownership of localized content development, maintaining a separate content calendar for region-specific posts, campaigns, and initiatives tailored to local audiences and cultural moments.

· Provide regular reporting on key performance metrics and actionable insights.

· Develop and manage geo-targeted campaigns to drive traffic to retail locations, using localized messaging and offers.

· Stay up to date with digital marketing trends and new platform features.

· Test emerging digital channels and ad formats to discover new acquisition opportunities (we have a great test and learn philosophy).

Job Requirements

· years' experience in digital marketing with hands-on campaign management experience.

· Demonstrated experience with paid social, paid search, and/or app campaigns.

· Understanding of marketing analytics and attribution models.

· Experience with digital marketing platforms (Google Ads, Meta Ads, Apple Search Ads).

· Familiarity with analytics tools such as Google Analytics, Amplitude or similar.

· Strong problem-solving skills and attention to detail.

· Excellent communication skills and ability to work collaboratively.

· Comfortable with exploring new platforms and adapting quickly to changing digital landscapes.

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