Regional Content

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia ShopBack Cashback Sdn Bhd Full time

Key Responsibilities

  • Content & Creative Strategy
  • Develop and own a content and creative strategy for Online Marketing across markets, with emphasis on short-form, creator-led content plus supporting static and rich media assets.
  • Translate business and performance goals (acquisition, activation, engagement, revenue) into clear content themes, formats, and series across social, CRM, onsite, and other paid/owned channels.
  • Define a distinctive creative POV for how ShopBack shows up on Meta, TikTok and other touchpoints – native to each platform and format.
  • Hands-on Content Creation & Production
  • Lead end-to-end content production: ideation, scripting, shooting (mobile-first), editing, designing, captioning, and publishing – and, at other times, plug into specific parts of the process to move quickly.
  • Use tools such as CapCut, Adobe Premiere, Final Cut, Photoshop, Figma, Canva, or similar to create and edit assets yourself.
  • Test new hooks, formats, layouts, and visual styles to keep creatives fresh, platform-native, and high performing.
  • Build repeatable frameworks and playbooks for creator and UGC content that markets can adapt and scale.
  • Channel Execution & Performance Collaboration
  • Partner with OM leads and channel owners to ensure creatives are tightly aligned with media strategy, targeting, and experiments across social, CRM, onsite placements, and paid media.
  • Run creative A/B tests (hooks, thumbnails, CTAs, formats, layouts) and use performance data to double down on winners and sunset underperformers.
  • Ensure all creatives are native to each channel and format (e.g. TikTok vs Reels, story vs feed, CRM vs in-app vs onsite) rather than purely repurposed.
  • Regional Enablement & Governance
  • Act as the regional content & creative owner within OM, setting guidelines, templates, and best practices for markets.
  • Create modular assets and toolkits (video templates, static layouts, messaging frameworks) that can be easily localized and reused by country teams.
  • Partner with local teams to adapt content for cultural nuance and relevance while maintaining brand and creative standards.
  • Future Team Building (Player-Coach)
  • Start as a highly hands-on individual contributor, setting the quality and pace bar through your own work.
  • Over time, help shape the resourcing model (in-house creators, editors, designers, agencies) and recruit, coach, and develop a small creative team within OM.

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