Senior Product Manager

*About You*

As a Senior Product Manager for Car Retail at CARSOME, you are the person responsible for strategically enhancing the used car transaction product through MarTech enablement. Your scope focuses on the entire buyer and seller journey, acting as the dedicated product owner for our core Marketing Technology stack and performance-driven solutions. This involves defining key product and business outcomes, driving features that maximize marketing efficiency, and leveraging data/software to enhance the experience for sales agents and end-users. You will be a key IC, directly influencing the buyer and seller experience across Southeast Asia by ensuring our marketing tools and data capabilities are best-in-class.

*Your Day - To - Day*

• Define and achieve critical product outcomes for the used car transaction product, ensuring feature development directly supports acquisition & retention goals (e.g., CPA, CPL, Conversion Rates).
• Act as the Product Owner for key MarTech systems (e.g., Customer Data Platform, Attribution Tools, Marketing Automation), managing their integration and feature roadmaps.
• Establish and execute the strategic product direction for the buyer or seller journey, encompassing stages from awareness to delivery, with a focus on maximizing marketing ROI and personalization efforts.
• Influence organizational priorities through effective collaboration with cross-functional stakeholders, serving as the primary liaison between Engineering, Data, and Marketing teams.
• Drive the development of product features and solutions focused on improving the efficiency and effectiveness of sales agents in managing deals, specifically by integrating MarTech data (e.g., lead scoring, behavioral history) into agent tools.
• Utilize strong communication skills and a passion for leveraging data and software in driving large-scale business decisions, providing technical context and product strategy to the Performance Marketing team.
• Evaluate technical trade-offs, considering impacts on user experience and marketing efficiency, and balance product innovation with scalability and sustainability.
• Translate data insights into actionable product developments that deliver tangible benefits to end customers, through building optimized funnels and personalized customer experiences.
• Operate within an Agile framework, regularly reassessing business needs, adjusting priorities, setting milestones, and managing deliverables; proactively identify opportunities and risks within the MarTech space.
• Oversee the launch of minimum-loveable-products, underpinned by both quantitative and qualitative data on user behaviour, including rigorous post-launch analysis using key marketing performance metrics.
• Employ experimental approaches (A/B testing, multivariate testing) to refine product offerings and enhance user experience in close collaboration with the Performance Marketing team.

*Your Know - How*

• Balance of technical knowledge and business acumen.
• 5+ years of product management or related industry experience.
• Tertiary qualifications preferably BA/BSc or equivalent.
• Proven track record of delivering data-driven solutions with a customer-first mindset.
• Established background in launching software or services in partnership with engineering teams and a high degree of proficiency in prototyping, iterative development and understanding of Agile Principles.
• Demonstrated expertise in managing and integrating MarTech platforms (e.g., CDP, Attribution tools, CRM for marketing purposes, Google Analytics/Firebase).
• Strong product ownership experience in building features that directly support Performance Marketing activities, such as tracking infrastructure, dynamic landing pages, or audience segmentation tools.