Assistant Manager, Marketing

1 day ago

Kota Damansara Selangor, Malaysia Intrix Group Full time 120,000 - 180,000 per year

Key Responsibilities

  • Develop and implement strategic marketing plans to achieve business objectives, strengthen brand positioning, and identify new business opportunities.
  • Work closely and guiding the marketing team, ensuring alignment with departmental goals and supporting smooth workflow and execution.
  • Assist in developing and implementing strategic marketing initiatives to enhance brand visibility and achieve business objectives.
  • Lead and support the execution of marketing campaigns, product launches, exhibitions, events, and promotional activities.
  • Support new marketing initiatives aimed at driving sales performance, growing market presence, and improving project profitability.
  • Develop and oversee content marketing efforts including planning, reviewing, and producing content for social media, website, email marketing, and marketing materials.
  • Manage digital marketing activities such as SEO, SEM, social media ads, content distribution, and performance tracking to optimize outcomes.
  • Conduct market surveys, competitor analysis, and gather customer insights to support strategy planning and decision-making.
  • Coordinate and support the product introduction process, including product briefs, positioning, launch planning, and internal training materials.
  • Monitor marketing performance, prepare reports, insights and recommend improvements to enhance efficiency and results.
  • Carry out additional tasks as required to support the Marketing Department's operations and objectives.
  • Any other ad hoc tasks as assigned under the direction of the Head of Marketing.

Requirements

  • Bachelor's Degree in Marketing, Mass Communication, Business, Digital Media, or related field.
  • 6+ years of marketing experience, preferably with exposure to leadership support or project coordination.
  • Good understanding of branding, digital marketing, social media, and content marketing principles.
  • Strong communication, coordination, and project management skills.
  • Ability to manage multiple tasks, deadlines, and deliverables in a fast-paced environment.
  • Creative, analytical, and detail-oriented with strong problem-solving abilities.

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