Regional E-commerce Manager

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Anta Southeast Asia Full time 80,000 - 120,000 per year

About us: "Keep moving"
永不止步

ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone's life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

Responsibilities:

  • Lead and champion the Salomon and/or Descente brands, driving product and business development with key accounts and e-commerce partners across Southeast Asia (SEA).
  • Develop and execute short- and long-term e-commerce strategies for both and marketplace channels.
  • Own and achieve monthly sell-in and sell-out targets across all e-commerce accounts.
  • Drive business expansion by launching new sites and marketplace platforms across SEA.
  • Manage and optimize brand digital storefronts across all online platforms, ensuring consistency with global brand direction and visual identity.
  • Collaborate cross-functionally with e-commerce, merchandising, finance, operations, and global stakeholders to deliver commercial excellence.
  • Serve as a market expert, maintaining a deep understanding of competitors, customers, and platform dynamics within the region.
  • Work closely with global and China headquarters, as well as local SEA teams, on assortment planning, pricing, inventory, and channel segmentation strategies.

Requirements:

  • Diploma or degree in Digital Business, Marketing, or related fields preferred.
  • Minimum 5 years of experience managing e-commerce or marketplace accounts, prior experience in managing a team is advantageous.
  • Prior experience handling apparel or shoes category is a plus.
  • Strong understanding of marketplace platforms such as Shopee and Lazada.
  • A self-starter with a growth mindset, capable of working independently and taking ownership of e-commerce and marketplace growth.
  • Proficient in Excel and data analysis.
  • Strong communication and collaboration skills; proficiency in Mandarin is preferred to liaise with counterparts in China headquarters and SEA markets.
  • A passion for sports is must.

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