SEO Writer

Role Overview:

The Financial Coconut is looking for a sharp, SEO-savvy Writer/ SEO Specialist to grow our organic reach through high-quality, search-optimised content.

You'll play a hybrid role: part storyteller, part strategist. You'll research, plan, and write compelling content around finance, careers, and personal growth for a Singaporean audience (with Southeast Asian relevance), while ensuring each piece is discoverable, engaging, and aligned with SEO best practices.

You'll be hands-on across the full SEO content lifecycle: keyword research, content strategy, outlining, writing/editing, optimisation, and performance analysis.

Key Responsibilities

Content Strategy & Research

• Conduct keyword research and competitor analysis to identify high-impact opportunities within finance, careers, and personal growth niches.
• Develop SEO content plans and topic clusters aligned with The Financial Coconut's brand voice and editorial calendar.
• Translate data and podcast insights into actionable content ideas, reports, and evergreen guides.

SEO Content Creation

• Write and optimise long-form blog posts (1,200–2,500+ words) with clear structure, credible sources, and internal/external linking.
• Create short-form content such as newsletters, summaries, and supporting materials that drive engagement and conversions.
• Ensure all content meets E-E-A-T standards (Experience, Expertise, Authoritativeness, Trustworthiness).

Optimisation & Performance

• Optimise on-page SEO: meta titles, descriptions, headings, schema, internal linking, and image alt text.
• Update and republish older articles to improve rankings, CTR, and engagement metrics.
• Monitor performance via Google Analytics 4 (GA4), Google Search Console (GSC), and Ahrefs/SEMrush; report insights and recommendations.

Collaboration & Operations

• Maintain the SEO and content calendar in collaboration with the editorial and design teams.
• Work closely with content creators, hosts, and marketing to align topics with ongoing campaigns and audience interests.
• Stay up-to-date with algorithm updates, SEO trends, and finance news relevant to Singapore and the region.

Requirements

• Experience: 2–4 years in SEO writing, content strategy, or digital marketing — ideally in finance, business, or related domains.
• SEO Proficiency: Strong understanding of keyword research, search intent, on-page optimization, and content analytics.
• Writing Skills: Ability to communicate complex financial or economic topics in plain, relatable English.
• Analytical Mindset: Comfortable using data to guide content strategy and measure success.
• Tools: Working knowledge of GA4, GSC, Ahrefs/SEMrush, and CMS platforms (e.g., WordPress, HubSpot).
• Familiarity: Understanding of Singapore's financial landscape (CPF, housing, taxes, cost of living, etc.).
• Workflow: Reliable, detail-oriented, and comfortable working independently or asynchronously.

Nice-to-Haves:

• Experience with newsletter tools (Mailchimp, ConvertKit, Beehiiv).
• Familiarity with A/B testing and conversion optimization.
• Basic HTML, CSS, or CMS troubleshooting.

Success Metrics (KPIs)

• Growth in organic sessions, impressions, and keyword rankings.
• Improved CTRs, dwell time, and featured snippet acquisition.
• Growth in newsletter sign-ups, backlinks, and content shares.
• Percentage of refreshed content showing measurable SEO uplift.

Why Join Us?

At The Financial Coconut, we believe financial literacy should be accessible, relatable, and fun. You'll join a passionate team that blends storytelling, data, and community insights to make personal finance approachable for everyone.

If you love mixing SEO strategy with impactful writing — and want to shape how Singapore learns about money — we'd love to hear from you.

Apply with your resume and 2–3 writing samples (preferably SEO articles in finance, business, or personal development).

Job Type: Full-time

Pay: RM2, RM4,000.00 per month

Application Question(s):

• Rate your knowledge of financial & investment topics (0–5) and share two topics you'd like to deepen.
• Walk us through how you'd turn a keyword like "CPF investment schemes" into a high-performing article (research, outline, on-page, and refresh plan)
• What metrics do you look at to determine if a piece of content is performing well?
• Have you worked with editors or content teams before? Tell us a bit about where that was and what part you played in the content creation or publishing process.
• What is your expected monthly pay(RM)?

Experience:

• Writing: 2 years (Preferred)

Work Location: Remote