Marketing Manager

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia Adaptive Training & Transformation Full time

We are looking for a
Marketing Manager - Retail
. The ideal candidate will have at least
10 years
& above of marketing experience, with
5 years
in managerial capacity with a d
emonstrated interest in the
fashion industry

.

Brand Management & Positioning

  • Build and enhance Organization's brand image while effectively positioning the brand and sub-brands within the targeted customer segments.
  • Ensure alignment of territory branding and communication with corporate brand guidelines.
  • Forge and maintain strong partnerships with agencies and vendors to ensure efficient and impactful execution of all branding initiatives.
  • Supervise and report to management on performance gaps between expected and delivered brand outcomes.

Branding & Corporate Affairs Optimization

  • Continuously monitor, evaluate, and improve branding and corporate affairs processes across all operational areas.
  • Align regional concepts, marketing materials, and campaigns with the corporate marketing strategy to maintain consistent brand identity.

Media Planning & Vendor Management

  • Consolidate media and advertising requirements across business units & brands to develop a centralized media buying plan for the organisation.
  • Negotiate with external partners on agency fees, ad space rentals, and other contracts to ensure cost efficiency and value.
  • Identify, evaluate, and develop long-term relationships with key vendors, advertising agencies, and media partners.
  • Oversee all marketing and advertising agencies engaged by the organisation to ensure high performance and accountability.

Marketing Budget & ROI Management

  • Manage the corporate marketing budget by allocating expenditures in line with strategic marketing plans.

  • Maximize return on investment (ROI) from media and advertising channels through data-driven media planning and performance reviews.

  • At least 10 years & above of marketing experience, with 5 years in managerial capacity

  • Strong writing, editing, proof reading, professional printing/publishing skills are essential, including ability to present concepts verbally.
  • Strong knowledge and understanding of current trends in fashion, digital media/social media.
  • Demonstrated interest in fashion industry.
  • Roll-up-your sleeves, team player with a proven ability to thrive in a fast-moving environment.
  • Microsoft PowerPoint and Excel skills are required.
  • Fluent in English and other languages will be an added advantage

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