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Senior Associate-Campaign
2 months ago
Team and Role Introduction:
You are responsible for managing the end-to-end project management of various campaigns which includes project planning, project execution, optimization, and post-campaign analysis.
Responsibilities:
- Campaign Design & Planning:
- Partner with various stakeholders and across teams to identify opportunities to enhance the operations process or buyer experience.
- Understand the end-to-end buyer shopping journey with supporting data and recommend action plans at each touchpoint to deliver campaign goals.
- Deliver ad-hoc requests related to campaign performance to serve business needs.
- Maintain slot booking and coordinate with campaign team members, scheduling and uploading all homepage assets, creation of product pool for homepage activation. - Data Analysis & Metrics:
- Champion and govern high quality, integrated category marketing campaigns to delight our buyers and support brands and categories through insights and best practices sharing.
- Consolidate, analyze, and present performance metrics and campaign KPIs and identify potential opportunities for growth.
- Monitor campaign performance, provide campaign performance insights, evaluation, and suggest key learnings to share best practices across teams.
- Conduct post-campaign analysis to identify improvements in campaign performance and processes.
Job Requirements:
Requirements/Qualifications (must have):
- Attention to Detail:
- Maintain a high level of accuracy in all aspects of campaign execution, especially in scheduling and executing campaign assets, campaign banners, or scheduling dates/times.
- Review and verify all campaign materials and outputs for accuracy and provide feedback to improve campaign operations. - Multi-tasking:
- Candidate must be versatile and comfortable in handling multiple tasks with a calm and steady manner, focusing on quality and timely delivery.
- Able to adapt quickly to changing priorities and deadlines in a fast-paced environment. - Independent and Team Player:
- Able to work independently with minimum supervision.
- The role's effectiveness also depends on how well you work across various teams and stakeholders while holding others accountable for their delivery.