Head of Marketing

3 weeks ago


Malaysia Crowe Malaysia PLT Full time

Location: To be based at Singapore

As the Head of Marketing , you are responsible for creating and implementing a comprehensive marketing strategy aligned with the company's overall objectives. This includes identifying target markets, understanding consumer behavior, and crafting messaging that resonates with the audience. Leading with decisiveness built upon a shard sense of urgency and accountability in open, direct and constructive cooperation within own area and other enablers/SBUs. Your roles and responsibilities also include:

  1. Brand Management & Marketing Communications : Oversee all marketing activities within the group including development and maintenance of the brand identity, ensuring consistency across all marketing channels and touchpoints. This involves brand positioning, messaging, visual identity, and tone of voice. Direct all marketing communications activities & ensure messaging is cohesive and effectively reaches target audience through various channels.
  2. Product Marketing and SBUs : Collaborating closely with product development & SBUs, they lead product marketing efforts, defining product positioning, packaging designs, features, benefits, and unique selling propositions. Incumbent also develop Go to Market launch plans for new products, existing products activities and manage product life cycle.
  3. Market Intelligence and Analysis : Conduct market researches to understand consumer preferences, trends, and competitive landscapes. This involves analyzing market data, work with key retailers marketing teams, customer feedback, and industry reports to inform marketing strategies and decision-making.
  4. Budgeting and Resource Allocation : Develop and manage the marketing budget, allocating resources effectively to maximize ROI. This includes forecasting expenses, negotiating contracts with vendors, and tracking expenditures to ensure they stay within budget.
  5. Team Leadership and Management : The individual leads and inspire a team of marketing professionals (comprises of brand & marketing, designers and digital team) providing guidance, mentorship, and support. This involves setting SMART objectives, delegating tasks, conducting performance evaluations, and fostering a collaborative work environment.
  6. Partnership and Collaboration : They collaborate with cross-functional teams, including sales, product development, and finance, to align marketing efforts with overall business goals. They also establish partnerships with retailers, distributors, and other stakeholders to expand reach and drive sales.
  7. Measurement and Analytics : They establish key performance indicators (KPIs) to track the effectiveness of marketing campaigns and initiatives. Using data analytics tools, they analyze campaign performance, identify areas for improvement, and make data-driven decisions to optimize marketing efforts.
  8. Regulatory Compliance & Crisis Management : Head of Marketing ensures that all marketing activities comply with relevant laws and industry regulations, particularly regarding product claims, advertising practices, and consumer privacy. They also develop contingency plans and protocols to address potential crises or publicity that may impact the brands' reputation.
  9. Digital marketing - Responsible for leveraging digital channels effectively includes managing website content, SEO, SEM, social media marketing, influencer partnerships, and online advertising campaigns.

To be a Successful Candidate

  • Possess at least a Degree in Business, Marketing, Digital Marketing, Mass Communications with at least 7 years of working experience in Consumer Electronics industry or other related industries.
  • Understand sales and customer management, financially sound and able to develop business propositions that maximize investment while managing company funds effectively by achieving or exceeding targets.
  • Possess critical attributes such as Innovative, Creative, Continuous Learning Mindset, Media Savvy, Strong Business Acumen, good negotiator and influencer. Strong presenter
  • Geographical coverage: Global
  • Brand Coverage: Mayer & Mistral
  • Location: To be based at Singapore
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