Brand Innovation Director

Found in: beBee S MY - 2 weeks ago

Malaysia Page Executive Full time

About Our Client

Our client is a proud homegrown listed FMCG manufacturer that embodies the perfect blend of modern innovation and traditional richness. Our client isn't just about beverages; they're about capturing the spirit of Malaysia in each meticulously crafted product. With a commitment to quality and a dedication to pushing boundaries, our client offers not just drinks but a lifestyle - one that's bold, refreshing, and distinctly Malaysian.


Job Description

As the Brand Innovation Director, you play a crucial role in shaping the brand image, creating novel marketing strategies, and driving consumer engagement for the company's wide array of popular products.


  • Develop and implement unique marketing strategies that refresh already well-known brands.
  • Identify and develop plans to effectively reach target segments.
  • Oversee the development and maintenance of brand identity, ensuring brand consistency across marketing collateral and channels.
  • Provide creative direction for advertising, packaging, and other promotional materials; ensuring that the brand's message is communicated effectively through creative assets.
  • Monitor market trends and competitors to understand consumer behaviour and adapt brand strategies accordingly.
  • Collaborate across departments to align marketing strategies with overall business objectives.


The Successful Applicant

  • Experience in senior-level marketing or related roles, managing a wide product portfolio.
  • Background in the consumer industry, preferably FMCG.
  • Successful track record of brand turnaround campaigns.
  • Creative and innovative, with a solid track record of successful marketing campaigns.
  • Strategic and creative thinking, with the ability to analyse and utilize market trends.
  • Effective leadership and team management skills.
  • Ability to work independently, with effective decision-making skills.


What's on Offer

Get the chance to use your creative knowhow in refreshing the image of a wide portfolio of brands known throughout the Group. The entrepreneurial spirit of the company gives you the space to explore innovative ideas and empowers you to drive new marketing strategies. Your successes here can be a career-defining moment in the larger commercial marketing world.


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