Executive, Social Media
3 weeks ago
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Marketing Communications (Marketing & Communications)- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Develop and create original content (posts, stories, videos, graphics) for platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, etc.
- Produce engaging multimedia content, including photos, videos, GIFs, etc., that align with the brand’s tone and style.
- Write compelling and attractive captions and create relevant hashtags to improve content discoverability.
- Track and analyze content performance metrics such as engagement, reach, likes, shares, and comments. Come out with the statistics for management review and action plans.
- Adjust content strategies based on data insights to optimize future posts and improve engagement.
- Work with internal and external designers, videographers, and other team members to create visually appealing content.
- Collaborate with influencers, brand partners, and external agencies to boost content reach.
- Prepare and come out with proposal paper for management review and approval, keep track and properly monitor & control the relevant documentations.
- Degree in Creative Multimedia/ Advertising/ Media/ Marketing/ Business Admin or equivalent.
- Minimum 2-4 years working experience in social media & digital marketing.
- Experience in creative content writing.
- Good knowledge of web analytics tools (e.g. Google Analytics).
- Excellent verbal and communication skills in BM and English.
- Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator), Canva, or other design platforms.
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